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    SEO Specialist- Marketing Agency - Boca Raton, United States - Lamark Media

    Lamark Media
    Lamark Media Boca Raton, United States

    3 weeks ago

    Lamark Media background
    Description

    Lamark Media ("Lamark") is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark's methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized and scaled for long-term success.

    The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth. The response in the marketplace has been strong and Lamark is continuing to lead innovation in the space.

    WHO WE ARE LOOKING FOR:

    We are seeking an SEO Specialist with a strong technical background and agency experience. The ideal candidate will execute Search Engine Optimization (SEO) campaigns using advanced technical, on-site, and off-site strategies. This role is crucial in driving leads and enhancing online sales for diverse clients. The right candidate should be strategic, knowledgeable, and quick to understand and support initiatives contributing to client success.

    Lamark is looking for dedicated team players committed to long-term career growth and embodying our Core Values of Partnership, Transparency, Accountability, Passion, and Learning. Our work environment is collaborative, challenging, supportive, flexible, and rewarding. We highly value fostering growth and helping team members achieve their short- and long-term goals.

    WHAT YOU WILL DO:

    Key Functional Areas of Responsibility

    · Develop strategic roadmaps to improve website visibility and grow qualified traffic

    · Perform website and competitor analysis using various SEO tools

    · Research and analyze keyword strategies

    · Develop content strategies and topics designed to meet client goals

    · Analyze data from analytics tools, Search Console, crawling tools, and more

    · Understand key metrics and utilize reporting tools to prepare insights for monthly client reports

    · Optimize and publish content to client sites through a variety of CMSs

    · Execute link building and link profile management activities including mention monitoring and outreach

    · Execute local search optimization activities including citation management, GBP optimization, and on-site GEO-targeting modifications

    · Work with Creative and Development teams to implement SEO and UX best practices

    · Keep abreast of the latest algorithm changes, SEO tools and techniques

    · Work closely with a talented team of SEO tacticians and content creators

    Professional Competencies

    · Ability to work strategically for a portfolio of clients

    · Excellent time management skills

    · Strong drive to self-manage priorities using Project Management software in a remote environment

    · Competency to respond to shifting priorities quickly and effectively when necessary

    · Outstanding ability to think creatively, and positively approach problem-solving

    · Ability to clearly and effectively articulate thoughts and points

    · Professional demeanor and dependable work ethic

    · Excellent interpersonal skills and ability to work well both independently and in a team setting

    · Self-motivation, diligent attention-to-detail, and dedication to quality

    Professional Skills & Qualifications

    • Knowledge of on-page SEO and modern tactics for success
    • Knowledge of and experience executing technical on-site optimization
    • Experience in technical implementations on various CMSs
    • Experience in optimizing for local search results
    • Experience in Workfront is a plus
    • Proficiency in MS Excel, PowerPoint, and Word
    • Experience in Google Analytics and Search Console
    • Working knowledge of HTML, WordPress, Drupal
    • Experience in an agency setting is a plus
    • Comfortable with a client-facing role.
    • Passion for Internet marketing and self-education in industry principles

    Perks and Benefits

    • Incredible company culture. We are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships.
    • Diverse and forward-thinking environment
    • Great career growth opportunity—you'll have direct access to agency leadership
    • Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
    • 401(k) with employer matching
    • Bi-weekly team workshops and group discussions

    PLEASE NOTE: As a company, we take hiring very seriously. Interviewing with Lamark Media may include phone/video interviews, written projects, and/or on-site interviews. Although we are unable to follow-up with every applicant, we do our best to run a thorough process for candidates with whom we identify a potential fit.

    Lamark Media is an equal employment opportunity employer. Candidates are selected based on qualifications and defined requirements of the job, not on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin or any other protected status. Further, Lamark Media encourages United States' Veterans and persons with disabilities to apply for positions for which they are qualified.

    In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

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