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Boca Raton

    Marketing Specialist - Boca Raton, United States - INFUSE

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    Job Description

    OUR SELECTION PROCESS:

    • We carefully review your application based on our job requirements. No algorithms here! We believe in the human touch. We trust our experienced recruiters to evaluate each candidate uniquely. Your application will receive a thorough assessment from our team.
    • If we find your profile interesting, we may ask you to participate in a video interview. This could be followed by a small project or test to gauge your suitability for the role.
    • If you pass the initial stages, you'll get the chance to interview with our team. We don't do text interviews; we prefer face-to-face or Zoom meetings. Meeting you is crucial before we make any hiring decisions. We want you to meet the INFUSE team and get a feel for our company culture.
    • If we're both feeling the vibe, we'll extend an offer and have a chat about your potential future with us. We value personal connections, so we always discuss offers live. We see our team as a family and want you to feel at home.

    Responsible for strategizing and executing programs, projects, events, and campaigns to engage clients, boost brand awareness, attract leads, and drive business growth.

    This role entails crafting and overseeing marketing initiatives, including new projects, technologies, events, and partnerships, to elevate brand visibility and generate measurable business growth.

    Key Responsibilities:

    • Plan, supervise, and implement various special projects and programs
    • Create project plans for each program, covering scheduling, promotion, content, logistics, and campaigns
    • Ensure flawless execution of each program, focusing on branding, lead generation, and collaboration with vendors and partners
    • Collaborate across different teams for joint marketing efforts and co-branded activities
    • Utilize digital channels and social media for broader program reach and impact
    • Leverage marketing automation for lead generation, nurturing, and performance tracking
    • Assist the sales team with customized nurturing strategies across different channels
    • Conduct and evaluate A/B tests
    • Set up campaigns and workflows using Pardot and Salesforce CRM
    • Analyze program performance, ROI, and customer feedback for future optimization
    • Generate reports for marketing and sales stakeholders
    • Manage budgets, allocate resources efficiently, and optimize costs for desired outcomes
    • Study industry best practices and trends for insights on enhancing performance

    Requirements:

    • Effective project management and organizational abilities
    • Capacity to handle multiple projects simultaneously and adhere to tight deadlines
    • Familiarity with digital marketing trends and platforms for enhancing campaigns
    • Ability to thrive in a fast-paced environment with keen attention to detail
    • Self-driven with a strong ability to work independently


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