- This role involves being a Subject Matter Expert (SME) for electric vehicle(s), which includes maintaining real-time knowledge of sales performance at a national/regional/market level, inventory levels/mix, product/pricing/incentive competitiveness, marketing effectiveness, region/dealer engagement (including EV readiness) levels, competitor activity, ZEV compliance progress, and EV market dynamics/trends. This role will focus on data management, data visualization,and data analysis to create recommendations to support product performance and target achievements.
- The department's key mission is to achieve revenue share objectives and provide strategic direction on go-to-market strategies that optimize sales and profitability. Responsible for supporting the Sr. Manager and Sr. Group Manager to ensure successful product portfolio management and new product launch coordination.
- Analyze performance of electric vehicles to relative to objectives, support PLM team with the development of actionable recommendations to optimize performance across the levers listed below and help create presentation materials to be shared with executive management at regular governance meetings.
- Product Planning: Provide strategic input to ensure assigned vehicle(s) meet Sales and Marketing channel marketplace needs.
- Strategy: Manage the development of vehicle positioning strategies and Key Selling Points (KSPs) for all-new, major change, and face-lift vehicles.
- Marketing: Collaborate to ensure product concept, positioning, and KSPs are communicated and with consistency throughout all company-owned and 3rd party websites/channels.
- Incentives: Collaborate to optimize competitiveness and support incentives planning meetings.
- Pricing: Collaborate to identify opportunities to increase revenue.
- Finance: Utilize independent judgment to analyze and validate the financial impact of recommendations.
- Production: Partner with Distribution to ensure an optimized trim mix and balanced pipeline.
- Sales Training: Collaborate to ensure KSPs are communicated (ensure consistency with key marketing messages, positioning, and proper competitor comparisons).
- Sales Operations: Operate closely with field leadership to collaborate, manage, and optimize media messaging, and incentives and provide strategic/tactical inputs to drive the monthly go-to-market plan.
- Coordinate with Sr. Manager to ensure business objectives for each vehicle are incorporated in model performance targets. Support the identification of key product, marketing and sales programs required to achieve objectives.
- For assigned vehicle(s), support the Sr. Manager and Sr. Group Manager with regular Launch Committee Meetings to ensure cross-functional alignment and organizational readiness for new product launches.
- Use advanced knowledge to support ad hoc business optimization projects on an as needed basis.
- Support the development of business cases for product performance improvement recommendations.
- Coordinate cross-functional teams and projects.
- Six or more years of professional experience at a manufacturer/distributor of consumer products with direct product responsibilities (planning, pricing, marketing, incentives, distribution, and/or sales).
- Extensive data analysis experience and data visualization expertise required.
- Automotive industry experience preferred.
- Cross-functional project management experience preferred.
- Ability to simplify complex issues, develop a compelling point of view, and persuasively make case for change leading to action.
- Strong automotive industry and technology knowledge preferred.
- Experience with Tableau, PIN, mTab, Maritz, GfK, IHS/Polk, Urban Science, studies/tools a plus.
- N/A.
- Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
- Holiday Pay - the company shuts down with pay between Christmas and New Years.
- Vacation and sick time off
- Healthcare insurance (medical, dental, and vision)
- 401(K) company match
- Additional 401(K) Employer Enhanced Contribution program - eligible after 1 year of employment, in addition to the regular employer matching contribution
- Basic life insurance, short- and long-term disability
- Mental health, wellbeing, and employee assistance program
- Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)
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Manager, Business Analytics - Fountain Valley, United States - Hyundai Motor America
Description
At Hyundai, we've rethought our business and created cars that combine performance, quality, design and innovation into a complete package.
It's time you rethink what you expect from an employer.
At Hyundai, we understand you're not just building a career - you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.
Location
Fountain Valley, CA
Purpose
~ Master's degree a plus
~ Bachelor's degree required.
Related Experience
Normal office duties
Travel: 0% - 25%
Work Model
#LI-Hybrid (60% Onsite/40% Remote)
Affiliate
#Hyundai
Compensation
$86, $124,000.00 Annual
Benefits