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    Manager, Digital Marketing - Cleveland, United States - Park Place Technologies

    Park Place Technologies
    Park Place Technologies Cleveland, United States

    1 week ago

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    Description
    Manager, Digital Marketing

    The Manager, Digital Marketing will take a lead role on the strategy and implementation of digital marketing programs. This role is responsible for taking an analytic, data-driven approach to build innovative, integrated digital media recommendations internally and with our agency partners along with tight collaboration with the internal Business Lines and other internal partners.

    What you'll be doing:
    • Responsible for maintaining and updating all aspects of the Park Place Technologies website, including:
      • Create, updating, and maintaining website pages using HTML, CSS (Computer Support Services), and PHP
      • Creating and updating blog pages
      • SEO (Search Engine Optimization) monitoring and updating. Updating security patches and vulnerability issues
    • Digital Marketing responsibilities, including:
      • Plan, create, and execute account marketing campaigns with nurturing cadences to increase the top of funnel leads for sales
      • Collaborate with our sales, SMEs (subject matter experts) and product teams to maximize demand generation effectiveness and ensure alignment with all sales and marketing goals. Develop and maintain automated reporting on marketing KPIs and other business metrics - reporting results and learnings
      • Manage CRM and marketing automation platforms; monitor performance to ensure precise targeting and tracking
      • Assisting with strategic development for SEO campaigns, starting from kick-off and extending thru post-launch and analysis stages
      • Preparing and executing on-page optimization strategies to achieve organic visibility
      • Work closely with Analytics to track results, extract insights, and optimize program performance
      • Continuously propose new and innovative ideas, pushing Park Place Technologies outside of our comfort zone
      • Be an expert on digital advertising, best practices, vendors, and technologies to internal teams
      • Stay current on global digital media trends; research and evaluate market opportunities to increase revenue
      • Strategize, plan, and execute digital marketing activities that drive business and marketing KPIs
      • Collaborate with Analytics and Sales teams on end-to-end tracking and performance
      • Other duties as assigned.
    What we're looking for:
    • 5 years in Digital Media, specifically Search Engine Marketing, with broader digital marketing experience preferred
    • Experience with data analysis and familiarity with statistical and other advanced analytic concepts
    • Advanced experience developing comprehensive Display, social media, Search, and mobile advertising programs
    • Experience with A/B and multivariate testing
    • Ability to plan, develop, implement, and track digital marketing programs
    • Understanding of online sales attribution models
    • Experience working with analytical software (i.e., Google Analytics, SEMrush, Marketo)
    • Knowledge of third party bid management tools (i.e. Google Ads)
    • Strong verbal and written communication skills
    • Ability to work on competing priorities in a fast-paced environment
    • Working knowledge of Microsoft Office software applications Word, Excel, PowerPoint
    • Above-average web knowledge/skills
    • Experience with digital marketing tactics and tools
    • Graphic design skill set
    • Development skills
    Bonus Points:
    • N/A
    Education:
    • Bachelor's Degree required.
    Travel:
    • 2-5%
    If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by calling [redacted].

    Park Place Technologies is an Equal Opportunity Employer M/F/D/V.

    Park Place Technologies has an in-house recruiting team that focuses exclusively on the hiring needs of our company. We are not currently accepting additional third-party agreements or unsolicited resumes. If you would like to be considered as a preferred partner with Park Place Technologies, please submit your detailed information to [redacted]. Any CVs submitted directly to hiring managers will be considered unsolicited and become the property of Park Place Technologies.

    Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

    The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR c)
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