- Manage marketing activation calendars for email, SMS, social and other DTC channels, and develop integrated marketing campaigns
- Manage retention and marketing channels, and run A/B tests
- Support the marketing team, working cross-functionally and fostering a high-performance work environment
- Manage workflows ensuring project execution and meeting deadlines for all marketing projects and deliverables
- Coordinate with a small set of vendors and platform partnerships
- Work closely with product, inventory, and customer experience teams to align marketing efforts with overarching marketing goals and strategies
- Contribute to and execute product launch plans to ensure successful market entry
- Support and delegate tasks ensuring alignment with overall strategies and objectives
- Understand and communicate brand identity, values, and messaging consistently across channels
- Enhance marketing campaigns across multiple channels, aimed at increasing customer satisfaction and loyalty
- Maintain strong relationships with independent contractors, ensuring alignment with contract objectives and optimizing performance to drive business growth
- Continuously evaluate and optimize marketing processes and workflows for efficiency and effectiveness
- Utilize a range of online platforms, including Google Workspace, , Klaviyo, Amazon Seller Central, Klaviyo, and social media channels, to execute marketing initiatives efficiently and effectively
- Work closely with the Marketing Director for the creation of compelling marketing content, including copywriting, graphic design, and multimedia assets
- Bachelor's degree in Marketing, Business Administration, or equivalent.
- Minimum of 5 years of experience in marketing. 3+ years in e-commerce is a plus.
- Proficiency in utilizing online platforms and marketing tools such as Shopify, Amazon Seller Central, Klaviyo, Meta Business Suite, Google Workspace, , and social media platforms
- Demonstrates expert-level DTC marketing skills with an emphasis on copywriting
- Demonstrates strong people-management skills by effectively communicating expectations, fostering collaboration, creativity, and high-performance
- Collaborates effectively with various departments to align marketing efforts with overall business goals, ensuring synergy across the organization
- Proficient in brand management, defining and communicating the brand identity, values, and messaging to resonate with the target audience
- Skilled in project management, managing workflows, prioritizing tasks, and meeting deadlines
- Ability to remain stationary in a sitting position for prolonged periods
- Ability to work in front of a computer screen for several hours
- Travel required for an annual work retreat
- 9 Paid holidays
- Comprehensive health insurance offering
- 5 days or 40 hours of paid sick time
- Paid vacation
- Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
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Marketing Manager - Redding, United States - Dr. Killigan's, Inc.
Description
About Us: At Dr. Killigan's, Inc., we believe in a safer, more holistic approach to pest control. By Killing Them Softly, we prioritize well-being, ensuring a home environment that is not only pest-free but also free from harmful chemicals. Join us in our pursuit to redefine pest control, offering plant-powered solutions that empower individuals and families to reclaim their living spaces without compromising on safety or peace of mind. If you're passionate about making a positive impact on homes and the environment, Dr. Killigan's, Inc. welcomes you to be a part of our dedicated team.
Job Title: Marketing Manager
Location: Hybrid
Hours: Full-time, Mon - Fri, between 8 am - 4:30 pm PST
Reports to: Director of Marketing
Compensation: Exempt
Job Description: We are seeking a dynamic and experienced Marketing Manager to join our team and assist the Marketing Director in driving the growth and success of Dr. Killigan's. The ideal candidate will possess a deep understanding of e-commerce and direct-to-consumer marketing principles, strong leadership skills and a passion for building brands and engaging with customers. The goal is to increase the companys market share and maximize revenues to thrive against competitors.
Responsibilities:
Qualifications:
Competencies:
Benefits:
After 90 days of full-time employment:
After 1 year of full-time employment:
