Marketing Manager - Redding, United States - Dr. Killigan's Inc.

Dr. Killigan's Inc. Redding, United States

4 weeks ago

Description

About Us:

At Dr. Killigan's, Inc., we believe in a safer, more holistic approach to pest control. By Killing Them Softly, we prioritize well-being, ensuring a home environment that is not only pest-free but also free from harmful chemicals. Join us in our pursuit to redefine pest control, offering plant-powered solutions that empower individuals and families to reclaim their living spaces without compromising on safety or peace of mind. If you're passionate about making a positive impact on homes and the environment, Dr. Killigan's, Inc. welcomes you to be a part of our dedicated team.

Job Title Marketing Manager

Location Hybrid

Hours:

Full-time, Mon - Fri, between 8 am - 4:30 pm PST

Reports to Director of Marketing

Compensation:

Exempt

Job Description:

We are seeking a dynamic and experienced Marketing Manager to join our team and assist the Marketing Director in driving the growth and success of Dr. Killigan's. The ideal candidate will possess a deep understanding of e-commerce and direct-to-consumer marketing principles, strong leadership skills and a passion for building brands and engaging with customers. The goal is to increase the companys market share and maximize revenues to thrive against competitors.

Responsibilities:

Manage marketing activation calendars for email, SMS, social and other DTC channels, and develop integrated marketing campaigns
Manage retention and marketing channels, and run A/B tests
Support the marketing team, working cross-functionally and fostering a high-performance work environment
Manage workflows ensuring project execution and meeting deadlines for all marketing projects and deliverables
Coordinate with a small set of vendors and platform partnerships
Work closely with product, inventory, and customer experience teams to align marketing efforts with overarching marketing goals and strategies
Contribute to and execute product launch plans to ensure successful market entry
Support and delegate tasks ensuring alignment with overall strategies and objectives
Understand and communicate brand identity, values, and messaging consistently across channels
Enhance marketing campaigns across multiple channels, aimed at increasing customer satisfaction and loyalty
Maintain strong relationships with independent contractors, ensuring alignment with contract objectives and optimizing performance to drive business growth
Continuously evaluate and optimize marketing processes and workflows for efficiency and effectiveness
Utilize a range of online platforms, including Google Workspace, , Klaviyo, Amazon Seller Central, Klaviyo, and social media channels, to execute marketing initiatives efficiently and effectively
Work closely with the Marketing Director for the creation of compelling marketing content, including copywriting, graphic design, and multimedia assets

Qualifications

Bachelor's degree in Marketing, Business Administration, or equivalent.
Minimum of 5 years of experience in marketing. 3+ years in e-commerce is a plus.
Proficiency in utilizing online platforms and marketing tools such as Shopify, Amazon Seller Central, Klaviyo, Meta Business Suite, Google Workspace, , and social media platforms

Competencies:

Demonstrates expert-level DTC marketing skills with an emphasis on copywriting
Demonstrates strong people-management skills by effectively communicating expectations, fostering collaboration, creativity, and high-performance
Collaborates effectively with various departments to align marketing efforts with overall business goals, ensuring synergy across the organization
Proficient in brand management, defining and communicating the brand identity, values, and messaging to resonate with the target audience
Skilled in project management, managing workflows, prioritizing tasks, and meeting deadlines
Ability to remain stationary in a sitting position for prolonged periods
Ability to work in front of a computer screen for several hours
Travel required for an annual work retreat

Benefits:

After 90 days of full-time employment:

9 Paid holidays
Comprehensive health insurance offering
5 days or 40 hours of paid sick time

After 1 year of full-time employment:

Paid vacation
Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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About Us: At Dr. Killigan's, Inc., we believe in a safer, more holistic approach to pest control. By Killing Them SoftlyTM, we prioritize well-being, ensuring a home environment that is not only pest-free but also free from harmful chemicals. Join us in our pursuit to redefine pe ...
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