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    Partner Marketing Director - San Francisco, CA, United States - Braze Inc.

    Braze Inc.
    Braze Inc. San Francisco, CA, United States

    3 weeks ago

    Default job background
    Full time
    Description

    WHAT YOU'LL DO
    Braze is looking for a Marketing leader to elevate and execute our partner marketing strategy.

    Reporting to the VP of Global Demand Generation, this role is focused on developing the strategy and supporting execution for multi-channel integrated engagement with key strategic technology and agency partners.

    In this key role, you will work cross-functionally to implement and expand foundational partner marketing programs and processes, and apply a new partner-centric strategy that supports global & regional pipeline targets and revenue attainment.


    Responsibilities include:
    Lead the function responsible for developing global partner marketing strategy and framework & execution to drive new business pipeline

    Work with key agency and technology partners to build joint GTM plans that help deliver shared targets & orchestrate execution of joint plans.

    Closely partner with the regional marketing teams for successful execution of partner marketing strategy
    Build multi-channel campaigns in alignment with key strategic partners to drive awareness and pipeline generation. Collaborate with marketing teams to execute across digital, email, events, web, content.
    Build "to-partner" programs to drive awareness within partner decision makers and increase attach rate to opportunities
    Build strong relationships with key partners.

    Serve as the voice of the partners with respect to nuances and differentiators to/from the field that will allow for a constant feedback loop, externally and internally, to iterate and evolve programs.

    Set targets and forecast, measure, and optimize performance, by analyzing data from partner marketing initiatives
    Create repeatable, predictable programs that build off of global demand generation activities–from concept and implementation to optimization and ensure activations continue to scale across channels (online and offline) to expand the Braze footprint

    Deliver on demand generation metrics and OKRs with a laser focus on data, specifically leading the local forecasting, measurement, and analysis of the partner marketing strategy's impact.

    Travel into various markets and interface directly with customers, prospects, and partners to support lead generation and pipeline development efforts including hands-on involvement in execution of live programs.


    WHO YOU ARE
    ~15+ years experience in areas of marketing, with at least 8+ years in partner marketing
    ~ Experience at B2B SaaS company and/or at Braze's key technology or agency partners
    ~ Experience with regionalized pipeline generation strategy and implementation, including working closely with Sales, Partnership, and Customer Success teams.
    ~ Experience with digital marketing, events, account based marketing
    ~ Highly developed interpersonal and communication skills to work with and maintain long-term relationships with peers, customers, prospects, and influencers
    ~ A self-starter with the ability to work independently and as part of a team
    ~ Ability to juggle multiple, demanding tasks simultaneously and with accuracy
    ~ High aptitude for looking at problems as opportunities, and working cross departmentally to create unique solutions to solve them for the benefit of regional programs and/or the company
    ~ Familiarity with tech and marketing communities; familiarity with SaaS business communities
    ~ Experience working in a high-growth, high intensity environments
    ~ Bachelor's degree required

    For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $144,000 and $192,000/year with an expected On Target Earnings (OTE) between $180,000 and $240,000/year (including bonus or commission).

    Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.

    In addition to cash compensation, Braze offers full- and part- time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.

    #J-18808-Ljbffr
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