- Marketing Campaign Execution: Manage marketing programs and campaigns on behalf of clients, ranging from content, digital, advertising/paid, social, web and more. Ensure they align to the client's broader demand generation/sales goals.
- Content Coordinaton/Support: Develop messaging, marketing collateral, website content and digital marketing materials.
- Marketing Research: Have an in depth understanding of marketing methodologies, including online content strategy and development, multimedia and social media production and management, email communications, electronic database and content management, and web analytics. Identify and educate the agency on best practices across various marketing channels.
- Project Management Support: Oversee PM activities executed by Senior Marketing Account Executive or Marketing Manager with reporting, tracking and measurement. Own components of project management for tasks/duties they are responsible for.
- Strategy: Take the lead in developing strategic campaign recommendations that demonstrate a proficient knowledge of market dynamics, modern marketing best practices, message development, marketing distribution channels and promotional vehicles and campaign measurement. Adeptly manage the execution of these campaigns, working with internal client resources, agency resources and external media and marketing partners.
- Agency Operations: Volunteer for projects as time warrants; research and bring new ideas to the team's attention; develop an understanding of all social media platforms and relevant media outlets; and complete and submit accurate timesheets and monthly reports on time. Assist with and support business development efforts when needed.
- Client-Focused: Take the time to learn each client's business and competitive landscape. Begin to participate in client meetings. Is execution-oriented and meets or exceeds all deadlines.
- Action-Oriented: Begin to learn how to not only identify problems, but also work proactively to find solutions.
- Team Player: Provide support for every aspect of designated accounts and work closely with teammates to deliver exceptional results. Work well in a collaborative team environment.
- Communicate with Candor: Open to new ideas and change, and committed to being direct in all communication with colleagues and teammates. Receive feedback positively and implement immediately
- Proficiency with Mac platform
- Proficiency with Adobe Creative Suite and Microsoft Office
- 7+ years' experience
- Prior marketing agency experience and/or internship
- Degree in marketing, communications, or related field
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Senior Marketing Manager - McLean, United States - Merritt Group
Description
Are you a savvy technology marketer looking for your next career opportunity to work as part of a high-performance team serving some of the largest brands in B2B tech? Do you have the experience to plan, execute and manage impactful, measurable marketing campaigns that reach B2B tech buyers? Do you want to join an agency where diversity, work ethic, and community outreach are embraced and celebrated as core tenets of company culture?
If you answered yes to these questions, you could be the next Senior Marketing Manager Merritt Group is looking for
OVERVIEW
The Senior Marketing Manager at Merritt Group will support the agency's marketing clients as we plan, build, and execute our client marketing campaigns. They will help drive the success of Merritt Group's demand generation, digital marketing and brand projects through stellar project management and operational support. They will provide strategy, manage teams and resources and report program success to our agency clients. The Senior Marketing Manager specialized design, digital marketing, analytics and content resources as part of their broader account teams, while also supporting key components of the marketing programs, providing research, project management, and marketing campaign execution. And, like all Merritt Groupers, they have an insatiable curiosity and interest in technology and business, marketing, digital, content, advertising/paid, Web, social media and more.
KEY FUNCTIONS
KEY SOFT SKILLS
REQUIREMENTS
PREFERRED EXPERIENCE & EDUCATION
