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    Marketing Analyst - New York, United States - Navan

    Navan
    Navan New York, United States

    2 weeks ago

    Default job background
    Description

    We are in search of a detail-oriented and analytical Marketing Data Analyst to join our team in Navan. The successful candidate will have a minimum of 3 years of dedicated experience in marketing data analysis, a self-learner with a strong drive to excel, and a proven track record of turning data into actionable insights.

    What You'll Do:

    • Working closely with their counterparts & peers in growth they will support the analytical needs of the North American marketing team & global marketing reporting
    • Inbound Marketing Data Analysis:
      • Evaluate and interpret data to measure the effectiveness of inbound marketing campaigns
      • Provide insightful analysis on audience engagement, conversion rates, and other pertinent metrics
    • Forecasting and Planning:
      • Build and maintain the marketing demand plan
      • Utilize data analysis to forecast future marketing performace
      • Assist in developing marketing strategies and setting realistic targets based on insights.
    • Data Interpretation:
      • Utilize advanced analytics tools (Amplitude, SFDC, ThoughtSpot, Splash, Excel) to derive actionable insights and recommendations for optimization
      • Present findings clearly and concisely to stakeholders
    • Data-driven Decision Making:
      • Collaborate with cross-functional teams to integrate data-driven decision-making into marketing strategies
      • Support A/B testing and other data-driven experiments to improve marketing outcomes
    • Market Research Analytics:
      • Analyze market research data to uncover actionable insights shaping marketing strategies
      • Stay informed about industry trends and their impact on marketing initiatives
    • Reporting and Infrastructure:
      • Build and maintain reports, ThoughtSpot dashboards, and KPIs to monitor performance
      • Develop data processes and build data infrastructure for relevant stakeholders
    What We're Looking For:
    • At least 3 years of dedicated experience in data analysis
    • A self-learner and go-getter with a strong drive to excel
    • Strong SQL skills with experience writing complex queries
    • Experience with data visualization tools like Amplitude, Tableau, ThoughtSpot
    • Strong understanding of marketing metrics with past experience in building campaigns and creative reports
    • Excellent communication skills to convey complex data insights to non-technical stakeholders.
    • Proven ability to contribute to data-driven decision-making processes.
    The posted pay range represents the anticipated low and high end of the compensation for this position and is subject to change based on business need. To determine a successful candidate's starting pay, we carefully consider a variety of factors, including primary work location, an evaluation of the candidate's skills and experience, market demands, and internal parity.

    For roles with on-target-earnings (OTE), the pay range includes both base salary and target incentive compensation. Target incentive compensation for some roles may include a ramping draw period. Compensation is higher for those who exceed targets. Candidates may receive more information from the recruiter.

    Pay Range

    $86,250-$165,000 USD
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