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    Senior Media Buyer - New York, United States - The Aragon Company

    The Aragon Company
    The Aragon Company New York, United States

    4 weeks ago

    Default job background
    Description
    Who We Are
    The Money Manual, a subsidiary of The Aragon Company ), provides valuable financial resources, tools, tips, and deals to help consumers earn more, save more, spend smarter, and invest wisely.

    We're passionate about content that helps our readers and watchers, and our team of passionate personal finance enthusiasts helps drive our mission forward.

    The Position

    We are seeking a creative, data-minded, individual who is passionate about media buying to join our team as Senior Media Buyer - Paid Social.

    The Senior Media Buyer - Paid Social will build and optimize ad campaigns on Facebook, Instagram, Twitter, Quora, Snap, and TikTok for The Money Manual, with a goal of driving profitable ROAS at scale.

    The ideal candidate brings expertise in media buying on Facebook, Instagram, and TikTok, with strong attention to detail and a deep understanding of consumer behavior.

    Acquiring conversions and optimizing ad spend towards down-funnel events to ensure quality traffic is the name of the game here, and you'll need to demonstrate a history of campaign optimization successes and the scale that you've unlocked.

    This is a highly integrated role and working well with content, creative, design, account management, and business development teams is a must to lurch towards shared growth goals.


    Key Responsibilities:
    Develop and scale media buys across Facebook, Instagram, Snap, TikTok, Quora, Twitter, and Pinterest.
    Achieve target performance and growth outcomes for all campaigns under management.
    Work closely with creative and copywriting team members to devise compelling ads that engage consumers and drive conversions.
    Implement strategies and direction that scale campaign activity while ensuring quality.
    Develop best practices around audience creation and leveraging first-party data to improve ad targeting and ad quality
    Keep up-to-date with evolving media platforms, digital marketing trends, and industry best practices.


    What You Have:
    Bachelor's degree in Marketing, Advertising, or a related field.
    5+ years of relevant experience in media buying in-house for a publisher, media company, or affiliate marketing firm
    Experience in media buying for personal finance content a major plus
    Expertise in Facebook Ads and TikTok Ads
    Experience managing $500k+/month in spend on Facebook Ads
    A strategic and creative approach to omnichannel marketing
    Strong analytical skills with a proven track record in optimizing campaign performance to meet KPIs.
    Ability to lead and motivate a team towards achieving their performance goals.

    Compensation
    This role pays a salary commensurate with your experience, as well as a highly competitive and incentivizing commission structure.

    #J-18808-Ljbffr
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