- Manage all day-to-day aspects of the sales led paid advertising program including but not limited to paid search, display, video, paid social, affiliates
- Work closely with internal stakeholders (content and creative teams) and provide guidance on ad messaging, creative assets and CTAs aligned with the different stages of the marketing funnel, ICPs and personas
- Manage advertising budgets and allocate spend based on conversion rates, retention and other considerations
- Rigorous monitoring and continuous analysis of channel results
- Translate data into clear, concise and actionable insights
- Ensure proper lead conversion tracking and KPI reporting from paid enterprise campaigns into marketing automation platform
- Lead consistent experimentation and optimization process to continuously improve results
- Proactively plan and execute different approaches in service to driving maximum results
- Stay on top of advertising, marketing, data, targeting, AI, and automation trends that will move the needle on operations and cost efficiencies
- Manage relationships with key cross functional internal partners and external vendors / partners as needed to ensure campaigns are executed on time and on budget
- Endlessly curious
- Bachelor's degree in marketing, business or related field
- 5+ years of digital paid advertising experience with proven track record of driving revenue growth through efficient acquisition of high quality customers
- Executional expertise in various advertising platforms, such as Google Ads, Facebook Ads, TikTok Ads, LinkedIn Ads etc.
- Experience launching and managing campaigns in support of BDRs and sales team growth
- Strong analytical and data-driven mindset, with experience analyzing data and metrics to identify areas for optimization
- Experience understanding B2B buyer journey and marketing funnel
- Dedicated to meeting and exceeding expectations
- Proven track record of establishing and improving previous affiliate marketing programs
- Open and responsive to situations that require problem-solving skills
- Excellent communication and collaboration skills, with experience working cross-functionally with marketing, analytics, and product teams
- Strong project management skills, with the ability to manage multiple campaigns simultaneously
- Ability to stay up-to-date with industry trends and best practices to continuously improve performance
- Flexible PTO: We want you to take the time off when you want or need to recharge
- Learning & Development: We provide growth opportunities through training, coaching, mentorship programs, and workshops.
- Parental benefits: We offer parental leave top-ups, family forming support, and a life-transitions program to ensure you and your family are well supported when returning to work.
- Healthcare: Our comprehensive benefits package includes health, dental, vision, STD & LTD, 401k contribution plans (US-based employees), and an Employee and Family Assistance Program to support the well-being of you and your family.
- Employee Resource Groups: Belonging is an important part of doing your best work. These ERGs provide support and community for employees.
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Paid Media Manager - Boston, United States - Later
Description
Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later InfluenceTM), and Later, the best social media management platform (now Later SocialTM) and first-to-market link in bio tool.
We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.
In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We're now on a mission to build the world's first Social Revenue Platform.
Later will be the first inclusive platform where social media managers, influencer managers, and creators can come together to collaborate on content. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.
As a trusted partner and go-to source for social media advice, we help create an engaged community for reliable performance and repeatable growth.
About this position:
As a Paid Media Manager at Later, you will be responsible for end to end management of lead generation campaigns, growing pipeline to support our BDR and sales teams. This is a critical role within our organization with an opportunity for major impact on business growth. You will be working within the Demand Generation team, reporting directly to Haeri Lee, our Head of Paid Media. We are looking for someone with direct experience in a sales led organization who has the desire to learn and grow.
What you'll be doing:
Campaign Management
Our approach to compensation:
We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
Additionally, all permanent team members are granted stock options and are eligible to participate in various benefits plans as part of their overall compensation package.
Salary Range: 72,000-85,000 USD
Some perks of being on our team:
Where we work
We hire into our hub cities of Boston, MA; Vancouver, BC; Toronto, ON; and. We post our positions in the hub location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility
We value diversity of thought; we are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.
#LI-Hybrid
