Social Media Manager - Boston, United States - Dana-Farber Cancer Institute

Description

Overview

The Social Media Manager supports the mission of Dana-Farber Cancer Institute by communicating Dana-Farber's clinical capabilities and life-changing research advances; by interacting with and supporting our patients, families, and donors on social media; and by ensuring our messages efficiently reach priority audiences. With direction from the Senior Director of Social Media and other senior marketing leaders, this position will assist in the development, implementation, and management of all social media strategies. In addition to content creation, this position will be responsible for community management, campaign management, analytics/reporting, and training. This position will work in close collaboration with department partners and institutional clients, including Dana-Farber physicians and researchers.

Located in Boston and the surrounding communities, Dana-Farber Cancer Institute is a leader in life changing breakthroughs in cancer research and patient care. We are united in our mission of conquering cancer, HIV/AIDS, and related diseases. We strive to create an inclusive, diverse, and equitable environment where we provide compassionate and comprehensive care to patients of all backgrounds, and design programs to promote public health particularly among high-risk and underserved populations. We conduct groundbreaking research that advances treatment, we educate tomorrow's physician/researchers, and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.

This position's work location is fully remote with occasional time on-campus in Boston, MA. The selected candidate may only work remotely from a New England state (ME, VT, NH, MA, CT, RI).

Responsibilities

• Implement and Execute Social Media Strategies
  • Assist in the implementation of a cohesive social media strategy within a matrixed team consisting of 12 content creators.
  • Ensure look/feel and voice/tone consistency across platforms and formats.
  • Manage and grow our presence on key platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, Threads, and TikTok.
• Content Creation and Curation
  • Produce high-quality, engaging content that resonates with our target audiences.
  • Work with internal partners to plan and procure content in various formats (animation, video, etc.).
  • Champion efforts to explore new channels and formats (e.g., Threads, TikTok)
  • Curate and share relevant industry news, trends, and user-generated content.
  • Be prepared to be hands on. Wherever possible, we do our own shooting, editing, and posting.
• Community Management
  • Foster, grow, and engage with our online community, responding to comments, messages, and inquiries in a timely and professional manner.
  • Elevate comments or complaints as necessary.
  • Monitor social media channels for trends, discussions, and opportunities to engage.
• Campaign Management
  • Plan and execute paid and organic social media campaigns to promote a variety of Marketing initiatives to certain critical audiences.
  • Work with internal partners to design paid campaigns that reach their goals and audiences.
  • Track and analyze the performance of campaigns, adjusting strategies as needed to maximize effectiveness.
• Analytics and Reporting
  • Utilize available tools (especially Sprinklr) to measure the success of social media efforts.
  • Provide regular reports and insights to the team, highlighting key metrics and areas for improvement.
  • Be prepared to provide higher-level report-outs to the department or other teams within the institute.
• Collaboration
  • Work closely with cross-functional teams, including Marketing, Content, Communications, and Design, to address their needs, and to align social media activities with overall marketing initiatives.
  • Work with internal partners (e.g. Philanthropy) and priority external programs (e.g. Centers for Early Detection and Interception).
  • Maintain excellent working relationships with partners and client, prioritizing customer service.
• Training and Support
  • Train teams and individuals throughout the institute on proper and effective use of social media.
  • Support prominent "superusers" and thought leaders with ongoing information sharing and trainings.
  • Be prepared to attend 2-4 conferences a year to support DFCI initiatives there.

Qualifications

• Bachelor's degree in marketing, communications, or similar required; master's degree preferred.
• 7 years' experience in an advertising/marketing or healthcare marketing role required; Agency experience preferred.
• Experience with project management (project planning, budget management, etc.).
• Experience working with Sprinklr and Canva preferred.
• Experience running paid campaigns on major social media platforms preferred.
• Experience with analytics and reporting preferred.

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

• Proven experience as a Social Media Manager or similar role
• In-depth knowledge of social media platforms, trends, and best practices
• Familiarity with social media management tools and analytics platforms
• Experience running effective, efficient paid campaigns across all platforms
• Creative mindset with the ability to think - and do - outside the box
• Strong client management skills
• Strong written and verbal communication skills
• Strong problem-solving skills
• Effective project management skills with ability to successfully manage multiple projects simultaneously
• Highly organized with strong attention to detail and proofreading skills
• Ability to work independently and proactively
• Ability to interact and communicate with different levels of leadership
• Proficiency with Sprinklr, Canva, Google Analytics, Microsoft Office, Microsoft Teams, Microsoft SharePoint, Zoom, and other collaborative work tools

At Dana-Farber Cancer Institute, we work every day to create an innovative, caring, and inclusive environment where every patient, family, and staff member feels they belong. As relentless as we are in our mission to reduce the burden of cancer for all, we are equally committed to diversifying our faculty and staff. Cancer knows no boundaries and when it comes to hiring the most dedicated and diverse professionals, neither do we. If working in this kind of organization inspires you, we encourage you to apply.

Dana-Farber Cancer Institute is an equal opportunity employer and affirms the right of every qualified applicant to receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, national origin, sexual orientation, genetic information, disability, age, ancestry, military service, protected veteran status, or other characteristics protected by law.