- Help execute public affairs work and external communications plays
- Support the development, management, and execution of integrated marketing campaigns for the Federal Civilian and Defense markets
- Proactively identify opportunities to raise awareness on Axon solutions by educating and working with industry media
- Assist in strategy and execution of industry trade shows and events - in-person, hybrid and virtual - including sponsorship management, project management, event design and set up, invite and registration management
- Produce marketing content and sales collateral, to include demand generation content and refreshing website content for consistent messaging and clear voice.
- Develop short and long-tail marketing campaigns centered around case-studies, video content, sales enablement material, digital campaigns, communication strategies, and more
- Execute social media campaigns to raise visibility of Federal business executives as well as the overall business
- Demonstrate how your activities and plans are driving to KPIs like pipeline created and influenced, revenue and bookings closed, and increased market penetration.
- Leverage data to understand what marketing activities are effective and when to pivot to new strategies when required
- Demonstrate the ROI effectiveness for marketing programs and devise plans to continuously optimize ROI
- Track results in consumable reports that can be shared with key stakeholders to demonstrate benchmarks and ongoing performance
- Manage internal relationships to create cohesive product launch plans, adapt content to your markets, and work as a key partner with the Axon Federal team
- Initiate partnerships with customers and industry influencers to help increase awareness, adoption and perception of Axon
- Strong sense of accountability and ownership. An ability to manage projects and clearly communicate your results back to stakeholders.
- Energy and Creativity. Strong business acumen and ability to prioritize. Equal parts creative and analytical.
- Self-Starter and Resourceful. Ability to work in a cross-functional role, adaptable with the ability to leverage various resources to help inform work.
- Service-Minded. Ability to manage up and proactively communicate project progress to deadlines.
- 5+ years of post-college marketing and/or strategic communications career experience
- Knowledge/familiarity of federal government acquisition process a plus
- Ability to thrive in a fast-paced environment while multitasking, re-prioritizing projects, and communicating priority updates to stakeholders
- Experience in content marketing techniques; to include writing and editing content
- Expertise in Salesforce, Pardot, Google Analytics, (or similar project management and workflow platform)
- Moderate travel and extended work hours may be required; anticipated (15-25% of travel)
- Competitive salary and 401k with employer match
- Discretionary paid time off
- Paid parental leave for all
- Medical, Dental, Vision plans
- Fitness Programs
- Emotional & Mental Wellness support
- Learning & Development programs
- And yes, we have snacks in our offices
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Federal Marketing Manager - Washington, United States - Axon
Description
Join Axon and be a Force for Good.At Axon, we're on a mission to Protect Life. We're explorers, pursuing society's most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.
Life at Axon is fast-paced, challenging and meaningful. Here, you'll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Your Impact
This role provides a unique opportunity to join a team where your work will drive top line impacts for the business. You will have the advantages of a small, agile team, plus the backing and benefits of a profitable, publicly traded company. As the Federal Marketing Manager, you'll join Axon's Growth Marketing team at Axon focused on selling life-saving solutions to federal law enforcement, public safety and defense agencies.
In this role, you'll work closely with the sales and product teams to bring the Axon products and solutions to the Federal market.
What you'll do
Plan and Execute Marketing Campaigns & Events
The Pay: Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The starting base pay for this role is between USD 91,000 in the lowest geographic market and USD 163,000 in the highest geographic market. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit ).
Don't meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.
Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you're excited about this role and our mission to Protect Life but your experience doesn't align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Important Notes
The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
Axon's mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon's impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We're committed to hiring the best talent - regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances - and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
