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    Lead Product Marketing Manager - Boston, United States - Metaplane, Inc

    Metaplane, Inc
    Metaplane, Inc Boston, United States

    Found in: Lensa US 4 C2 - 1 day ago

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    Description
    About MetaplaneMetaplane helps companies trust their data.

    Our observability platform helps data teams (like Imperfect Foods, Reforge, Drift, Vendr, Appcues, and many more) continuously monitor their data pipelines so they know when things break, what went wrong, and how to fix it - before executives message them.

    We're a Boston-based, remote-friendly company founded by MIT and HubSpot alums.

    We're backed by leading investors such as Y Combinator, Flybridge, and notable angel investors, including the founders of HubSpot, Okta, and Lookout.

    Check out our recent podcasts on the dbt Analytics Engineering Podcast, Software Engineering Daily, Monday Morning Data Chat, and SuperDataScience to learn more about our story.

    We'd love to have you onboardThe RoleWe're focused on building the best data observability platform on the market, but we recognize that bringing data quality to all companies requires more than just building a great product.

    We also need to educate data teams about how Metaplane can help them deliver data their colleagues can trust. As our Product Marketing Manager,you will be responsible for overseeing our product-led growth motion. From product and customer marketing to web production and sales enablement, you'll own the bottom of the funnel.

    You will work closely with our head of marketing and founders, but should expect to collaborate with the whole team.

    If you're a customer-centric and data-driven marketer with a passion for driving business growth, this job is for you.

    Your day-to-day at MetaplaneAs part of our growing marketing team, your day-to-day responsibilities will include the following:Regularly interview users to better understand their needs, goals, and pain points, working to improve our target personas, brand narrative, positioning, and messaging over timeCraft compelling customer stories that highlight how they found, evaluated, implemented, and now benefit from MetaplaneCreate competitor comparison pages and product pages by persona, industry, company size, and use case/solutionProduce sales enablement materials that can be leveraged to educate prospects and convert them into new customersHelp define go-to-market strategies for new products and features, executing each launch from start to finishDesign, set up, and optimize our lead scoring, management, and nurturing flowsAudit our marketing programs, analyze past performance data, and keep tabs on industry trends to identify gaps in our strategies and opportunities for improvementTrack your progress toward company goals, presenting monthly, quarterly, and annual reports to leadershipIs this you?You have at least 2-3 years of marketing experience at a B2B SaaS startup, preferably one that targets a technical audience (bonus points if that audience includes data teams)You have a proven track record of driving meaningful results at the bottom of the funnelYou have a portfolio that demonstrates a commitment to publishing quality content across a variety of formats, such as product launch blog posts, customer stories, and webinarsYou have deep expertise in product marketing with at least some exposure to customer marketing, web marketing, and sales enablementYou're an experienced program manager who feels confident juggling multiple projects with competing deadlinesYou have excellent interpersonal skills and enjoy working with othersYou have a degree in a relevant field plus industry certifications from Product Marketing Alliance or similarYou quickly master new technologies and find it easy to help others become power usersBenefits of Working at MetaplaneCompetitive salary and equityFully covered health, dental, and vision insurance401(k) plan with employer matchWork-from-home stipendOwnership of your work, and collaboration with a closely-knit teamMetaplane is an equal opportunity employer and we value diversity and inclusion at our company.

    We welcome people of different nationalities, backgrounds, experiences, abilities, and perspectives.

    If you don't feel like you hit 100% of the requirements above but are passionate about our mission and space, please apply.


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