- Develop and implement strategies to position Citrus flavors effectively in the market
- Be a brand ambassador for all the tonalities of the Naturals & Portfolio platform to position our solutions through consistent and impactful marketing.
- Collaborate with Citrus Flavorist, affiliates, and internal teams to promote existing and create new solutions based on market insights, and supporting Citrus Innovation program.
- Ideate, create and develop marketing content to position our existing solutions and innovations, leveraging Global marketing digital tools and developing new ones as needed, while safeguarding and enhancing the dsm-firmenich, TTH, and Citrus brand.
- Work closely with global and regional sales force and segment BU to ensure that marketing efforts support sales objectives & deployment of Citrus innovation.
- Develop and manage the budget for flavor marketing activities, including conferences and internal trainings.
- Conduct market research & competitive intelligence to understand ecosystem and consumer preferences, trends, and demands related to Citrus flavors.
- A rich history and a promising future of bold scientific innovation and passionate creation with our customers;
- A space to grow by encouraging and supporting curiosity and an open mindset;
- A culture that prioritizes safety and well-being, both physically and mentally;
- The opportunity to work for a company where sustainability is much more than a claim and is core to our strategy and purpose;
- An eagerness to be one team and learn from each other to bring progress to life and create a better future
- We offer competitive pay, career growth opportunities, and outstanding benefit programs
- Bachelor's degree in Marketing, Business Administration, or related field. Advanced degree preferred.
- Minimum of 7 to 10 years of experience in brand marketing, product marketing, or related field.
- Excellent communication, interpersonal, and project management skills.
- Experience in market research, consumer insights, and competitive analysis.
- Knowledge of the food and beverage industry.
- Proficiency in PowerPoint and Microsoft office and digitally savvy
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Global Citrus Marketing Director/Sr Manager - Princeton, United States - Firmenich
Description
Global Citrus Marketing Director/Sr ManagerPlainsboro
Hybrid /2 to 3 days Onsite
As a key member of the Global Citrus team, you will lead the development and implementation of strategies to position Citrus flavors effectively in the market, create a unique selling proposition for Citrus flavor portfolio/launch, and create marketing content to position our existing solutions and innovation. You will safeguard and enhance the dsm-firmenich, TTH, and Citrus brand through consistent and impactful brand marketing. This is an exciting opportunity to shape a successful career in a dynamic industry with a global leader.
At dsm-firmenich, being a force for good is not optional. Diversity, Equity & Inclusion is a shared responsibility woven into our daily work, benefiting to our People, Customers & Communities and driving business value. Equal access to opportunities is a given, belonging is a shared feeling, authenticity is celebrated
Your key responsibilities
Equal Opportunities Commitment
dsm-firmenich is fully dedicated to inclusion because when people feel engaged and empowered, their creativity and innovation drives unprecedented progress. We aim to build a workplace where opportunity really is equal, so everyone can thrive. We do not discriminate: there's a place for everyone at dsm-firmenich.
dsm-firmenich is an Equal Opportunity and Affirmative Action Employer.
dsm-firmenich people are as diverse as our customers. For us that includes a commitment to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
We are committed to providing reasonable support for disabled applicants in our recruiting process. Should you need assistance, and are comfortable to share this, please let us know.
About dsm-firmenich
As innovators in nutrition, health, and beauty, dsm-firmenich reinvents, manufactures, and combines vital nutrients, flavors, and fragrances for the world's growing population to thrive. With our comprehensive range of solutions, with natural and renewable ingredients and renowned science and technology capabilities, we work to create what is essential for life, desirable for consumers, and more sustainable for the planet. dsm-firmenich is a Swiss-Dutch company, listed on the Euronext Amsterdam, with operations in almost 60 countries and revenues of more than €12 billion. With a diverse, worldwide team of nearly 30,000 employees, we bring progress to lifeTM every day, everywhere, for billions of people.
Please note this is a direct search led by dsm-firmenich. We only accept applications from candidates, not from agencies nor subject to agency's fees, percentages or similar.
