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Global Citrus Marketing Director/Sr Manager - Princeton, United States - dsm-firmenich
Description
Global Citrus Marketing Director/Sr ManagerPlainsboro
Hybrid /2 to 3 days Onsite
As a key member of the Global Citrus team, you will lead the development and implementation of strategies to position Citrus flavors effectively in the market, create a unique selling proposition for Citrus flavor portfolio/launch, and create marketing content to position our existing solutions and innovation.
You will safeguard and enhance the dsm-firmenich, TTH, and Citrus brand through consistent and impactful brand marketing. This is an exciting opportunity to shape a successful career in a dynamic industry with a global leader.At dsm-firmenich, being a force for good is not optional.
Diversity, Equity & Inclusion is a shared responsibility woven into our daily work, benefiting to our People, Customers & Communities and driving business value.
Equal access to opportunities is a given, belonging is a shared feeling, authenticity is celebratedYour key responsibilities
Develop and implement strategies to position Citrus flavors effectively in the market
Be a brand ambassador for all the tonalities of the Naturals & Portfolio platform to position our solutions through consistent and impactful marketing.
Collaborate with Citrus Flavorist, affiliates, and internal teams to promote existing and create new solutions based on market insights, and supporting Citrus Innovation program.
Ideate, create and develop marketing content to position our existing solutions and innovations, leveraging Global marketing digital tools and developing new ones as needed, while safeguarding and enhancing the dsm-firmenich, TTH, and Citrus brand.
Work closely with global and regional sales force and segment BU to ensure that marketing efforts support sales objectives & deployment of Citrus innovation.
Conduct market research & competitive intelligence to understand ecosystem and consumer preferences, trends, and demands related to Citrus flavors.
We bring
A rich history and a promising future of bold scientific innovation and passionate creation with our customers;
A space to grow by encouraging and supporting curiosity and an open mindset;
A culture that prioritizes safety and well-being, both physically and mentally;
The opportunity to work for a company where sustainability is much more than a claim and is core to our strategy and purpose;
An eagerness to be one team and learn from each other to bring progress to life and create a better future
We offer competitive pay, career growth opportunities, and outstanding benefit programs
You bring
Bachelor's degree in Marketing, Business Administration, or related field. Advanced degree preferred.
Minimum of 7 to 10 years of experience in brand marketing, product marketing, or related field.
Excellent communication, interpersonal, and project management skills.
Experience in market research, consumer insights, and competitive analysis.
Knowledge of the food and beverage industry.
Proficiency in PowerPoint and Microsof t office and digitally savvy
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