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    Digital Marketing Manager - Milwaukee, United States - LHH

    LHH
    LHH Milwaukee, United States

    3 weeks ago

    LHH background
    Description

    The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using digital online methods to gain new customers. The ideal candidate will be a leader, mentor while being self-motivated and a positive team player.

    DIGITAL MARKETING MANAGER

    • Planning the digital marketing campaigns, including SEO/SEM, email, social media, web and display.
    • Measuring, reporting and recommending on the performance of all digital marketing campaigns. Managing metrics such as Google Analytics
    • Overseeing management of all digital channels including user experience.
    • Managing company website (including all images, tools, and content).
    • Strategizing and overseeing social media presence across all channels.
    • Developing a website traffic plan and creating goals and KPIs to meet.
    • Delivering effective, cohesive, and engaging brand messaging.
    • Developing and managing email marketing automation, A/B testing, segmentation and protocols and procedures.

    Skills, Knowledge and Experience:

    • Bachelor's Degree in Marketing or related field required.
    • 3+ years' experience in digital marketing.
    • Up-to-date with the latest trends and best practices in online marketing and measurement.
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
    • You'll be confident with a range of ads, analytics, email automation and A/B testing tools.
    • Working knowledge of HTML and CSS.
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
    • You'll have strong analytical skills and data-driven thinking
    • Go getter personality
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