- Develop and implement innovative content strategies to enhance our brand visibility and engagement across various marketing channels, with a focus on LinkedIn and our website
- Create compelling, high-quality content (articles, infographics, videos) that resonates with our B2B audience, driving engagement and conversions.
- Manage and grow our social media presence, ensuring a consistent and strategic brand message.
- Collaborate with cross-functional teams to ensure a cohesive marketing strategy, from concept to execution.
- Analyze and report on the effectiveness of content and social media campaigns, leveraging insights to drive continuous improvement.
- Stay abreast of industry trends and best practices in content marketing and social media to keep our thought leadership and strategies ahead of the curve.
- 1-2 years of full-time experience in marketing, with a proven track record in content creation and social media management.
- Exceptional creativity in both verbal and visual communication, with a keen eye for detail.
- Strong experience with B2B social media marketing, especially on LinkedIn.
- Excellent planning, organizational, and strategic thinking skills.
- Ability to work collaboratively and multitask in a fast-paced environment.
- Either proven experience OR bachelor's degree in marketing, communications, or a related field.
- Self-starter capable of effectively managing one's time and meeting deadlines.
- Desire to continuously learn new systems and adaptability to the ever-changing technological environment.
- Professional portfolio of project work from ideation to final deliverable in the B2B space only
- Experience using various tools and software, including Gen AI, within the marketing space to generate quality marketing outcomes with efficiency.
- Generative AI tools (ChatGPT, Midjourney, )
- Office Suite including Outlook, Word, Excel, PowerPoint, Teams, SharePoint
- Adobe Suite including Acrobat, InDesign, Photoshop, Illustrator
- Google Suite including Analytics, Ads, Tag Manager
- HubSpot
- WordPress
- Canva
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Marketing Associate - Chicago, United States - Collectiv
Description
We are seeking a dynamic, and creative Marketing Associate to join our team. This role is ideal for a highly motivated self-starting individual with a talent for both verbal and visual storytelling, keen on making a significant impact in the B2B sphere through compelling content creation and strategic social media engagement, particularly on LinkedIn
Responsibilities:
Collectiv is the leading boutique consulting and strategy firm specializing in Analytics, Planning and AI with Power BI and the Microsoft Data Stack.
Our mission at Collectiv is simple: We help enterprises make better decisions.
At Collectiv, we always:
Work Hard, Play Hard - Results are proportional to effort.
Keep Calm and Carry On - Stay cool, calm and Collectiv.
Communicate Actively and Empathically - Listen, ask, understand, help.
Excel with Humility - Be humbly brilliant.
Bring Solutions - Not problems.