- Designing and implementing direct email marketing campaigns.
- Collaborating with the Marketing team to ensure brand consistency.
- Ensuring emails follow industry policies and best practices.
- Distributing emails using automation software (MailChimp & HotSol).
- Developing mobile-friendly email templates.
- Proofreading emails for clarity, grammar, and spelling.
- Enhancing existing email templates with graphics, personalization, and advanced features.
- Ensuring prompt and accurate communication with clients and internal teams.
- Writing newsletters on company-wide updates.
- Identifying target audiences to support the growth of our email lists.
- Creating email databases and segmentation for lead generation.
- Purging non-deliverable email addresses and opt-outs.
- Reviewing former campaigns to determine areas of improvement and strength.
- Analyzing campaign performance and suggesting improvements.
- Sharing statistical analysis and reports with management.
- Conducting market research to better comprehend prevailing consumer behaviors. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to . com.
- Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, OR 1+ year of experience in an email marketing role.
- Experience with HTML and content management systems such as MailChimp, Constant Contact, or Salesforce.
- Experience to create high impact campaigns with responsive email design.
- Experience setting up and maintaining drip marketing campaigns.
- Familiarity with graphic design tools such as Adobe or Canva.
- Strong copywriting and copyediting abilities.
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Email Marketing Specialist - Anaheim, United States - Insight Global
Description
Insight Globals client, the largest Medicare-focused Field Marketing Organization nationwide is looking for an experienced, sharp, and innovative Email Marketing Specialist to help improve company communications and brand awareness.
The Email Marketing Specialist plays a vital role in supporting the Marketing department and is responsible for assisting in the development and execution of various email campaigns, including email inbox management, event marketing promotion (e-blasts), drip emails, and recruitment focused content.
Responsibilities:
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