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Placentia

    Marketing Specialist - Placentia, United States - Virtual

    Virtual
    Virtual Placentia, United States

    1 week ago

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    Description

    Marketing Specialist - 5 to 6 month long Contract

    Job Description:

    Lead Generation & CRM Management:

    • Develop and implement effective lead generation strategies to optimize lead nurturing and conversions.
    • Collaborate with the Marketing team to segment leads, measure results, and optimize workflows to convert leads into customers.
    • Implement lead nurturing workflows, automated email sequences, and effective lead scoring models.
    • Build customized views, dashboards, and reports for CRM users.
    • Manage the CRM platform daily, including creating workflows, automated lists, and updating forms and properties.
    • Oversee data integrity and maintain the health of user databases.
    • Measure and optimize HubSpot campaigns, monitor and analyze campaign performance metrics to identify areas for improvement.
    • Share knowledge and best practices, and provide training for existing and new users.

    Website Management:

    • Oversee and manage the companys website to ensure optimal functionality, user experience, and content accuracy.
    • Act as the owner of website performance, updates, and maintenance, focusing on search optimization and user experience.
    • Manage online content via CMS platform, including SEO edits.
    • Own the management of SEO and PPC campaigns with agencies and freelancers. General knowledge of Google Analytics and AdWords is required.
    • Collaborate with IT, design, and content teams to update and optimize the website regularly based on performance insights.

    Digital Marketing Execution:

    • Manage day-to-day digital marketing campaign execution, including preparing and executing landing pages and emails using automation software.
    • Assist with the implementation of paid digital and PR campaigns.
    • Work with the Regional Marketing Team to organize and maintain a customer database.
    • Assist in analyzing marketing data, including campaign results, conversion rates, and online traffic to improve future strategies.

    Email Marketing:

    • Provide expertise and guidance on developing an email marketing strategy for North America, Latin America, EMEA, and Australia/NZ.
    • Develop, execute, and optimize global email marketing campaigns to engage existing customers and acquire new ones.
    • Work with the Visual Designer, Content Manager, and digital marketing agencies or freelancers to develop necessary assets and contribute to copywriting for emails.
    • Track and report email marketing metrics such as open rates and click-through rates.

    Social Media & Community Engagement:

    • Partner with the Content Manager and Sr. Digital Marketing Specialist to plan strategies and create assets that maintain an authentic social voice, enhance the brand, and improve customer experience.
    • Track key performance indicators (KPIs) to ensure campaigns are performing as expected.

    Required Skills & Experience:

    • Bachelors degree in Marketing, Business Administration, or a related field.
    • Minimum three (3) years of work experience in a related field.
    • Proven experience with HubSpot CRM and marketing automation platforms.
    • Excellent analytical skills with the ability to interpret data and generate actionable insights.
    • Understanding of website content management, SEO strategies, and analytics reporting.
    • Familiarity with online advertising platforms, specifically Google AdWords.
    • Strong communication skills, including writing, verbal, presentation, and listening skills.
    • Working knowledge of Facebook Business Suite, Sprout Social, or other social analytics/social listening tools.
    • Experience with Adobe software packages such as Premiere Pro, InDesign, and Photoshop is preferred but not mandatory.
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