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Product Marketing Manager - Anoka, United States - Graco
Description
Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials.
We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls.
Graco is part of your daily life.Where You'll Work – Lubrication Equipment Division (LED)
Our heritage brand – with a legacy dating back to the company's initial founding in 1926 – Graco's Lubrication Equipment Division (LED) is a global leader in fluid handling technology, providing products worldwide to a diverse range of markets including vehicle service, industrial, fleets and transportation, construction and mining, as well as renewable and non-renewable energy markets.
The future of LED is bright, with significant investments being made across the business; the division is expanding to accommodate increased demand and growth driven by an investment in new products and innovative ideas.
With global industry ramping up into high gear, LED is positioned to grease the wheels, bearings, and machinery that will revolutionize the future.
Ready to join us?
The Product Marketing Manager will manage the development and execution of the South and Central America outward-facing marketing activities for assigned market segments within the region.
They will be responsible for understanding the markets, products, and customers' needs to formulate and execute an integrated and strategically focused product marketing plan to achieve sales growth targets.
This role will work closely with regional sales, divisional product management and marketing operations to formulate and execute a cohesive plan.
Essential DutiesProduct Marketing
Serve as the subject matter expert (SME) for assigned markets & segments with an understanding of related products and service offerings for key audiences
Conduct continuous market monitoring and impact analysis of needs, trends, compliance and other key influencers; proactively recommend corrective action when appropriate
Create content and resources with the team for these key audiences and personas
Plan, coordinate, and execute product marketing strategies
Develop go-to-market plans for regional new products; including product training, promotion strategies and tactics to achieve regional revenue objectives
Develop post-launch (2–3 years) market strategy
Create and manage product pricing strategy for multi-divisional product offering
Forecast and monitor regional product demand
Develop and analyze reports on product performance and growth trends to identify market opportunities
Market Programs/ Lead Generation
Develop, initiate and execute promotions and demand generation campaigns
Plan and manage lead generation strategies
Define specific plans for selling products and service to new customers
Deliver product information to Channel, including product presentation and demo scripts
Define plans to ensure customer loyalty of existing products and services
Support regional conferences, trade shows, webinars, sales tools, advertising, etc.
Marketing Management
Direct oversight of regional channel marketing activities
Aligns channel marketing activities to follow divisional strategies
Provides direction and leadership to regional growth and operations marketing personnel
Establishes KPIs, development goals, and performance expectations
Identifies continuous improvements to develop regional marketing success
Collaborates with marketing operations, divisional product marketing managers and demand generation counterparts in the creation and development of market-facing campaigns; serves as a primary content and subject resource for thought leadership and demand generation efforts.
These statements are intended to describe the general nature and level of work being performed by most people assigned to this job.
They are not intended to be an exhaustive list of all responsibilities, duties and requirements.Education & Experience Requirements:
Bachelor's Degree in Business, Marketing, or related field
5+ years of successful experience in a directly related field or successful demonstration of knowledge in marketing, sales or related field
Demonstrated ability to effectively create, plan and implement programs
Demonstrated high level of analytical, problem-solving and decision-making skills
Demonstrated ability to provide work direction or general guidance to growth marketing team
Demonstrated ability to interact effectively with individuals at all organizational levels both within and outside of Graco
Willingness to travel internationally up to 20%
Strong team player who can work well across multiple cross-functional teams, including sales, marketing and product management
A data-driven and conversion-oriented mindset
Possess effective written and oral communication skills in order to successfully work with all organizational levels
Microsoft Office confidence, especially Excel, Word, PowerPoint
Strong aptitude for understanding and determining the impact of compliance and regulatory requirements on market preferences and product offerings.
Exceptional coordination and follow-through skills; demonstrated ability to consistently meet deadlines and performance objectives
Able to maintain multiple projects simultaneously, working both as part of a team and individually as appropriate
Desirable
Experience working in a B2B environment
Experience managing product margins and consumer pricing
1–3 years demonstrated experience working with conducting basic analysis of market research (primary and secondary, qualitative and quantitative)
Oracle, Salesforce, Pardot, and Google Marketing Suite Software Knowledge
Bilingual – Spanish/English
Power to Be
At Graco, the Power to Be means providing the support, resources and freedom to pave your own way.
Bring your unique attributes to the table, along with a commitment to being your best self, and you can be a part of a culture that rewards effort, celebrates uniqueness, and gives you the tools you need to succeed and become your best, fullest self along the way.
Our culture empowers employees to chart their own career path. Our managers provide support and opportunities while offering freedom for employees to find their own Power to Be.Whether you decide to move up within the same department or expand to another cross-functional group, you will gain the well-rounded experience to succeed on your own terms.
Graco has excellent opportunities available to individuals who want to be part of a fast-moving, growing company that is committed to quality, innovation and solving fluid handling problems for our customers.
Graco is proud to be named a Best Place to Work by Fortune Magazine in 2016, 2018, 2019, 2021 & 2022.
Graco offers attractive compensation, benefits and career development opportunities. Graco's comprehensive benefits include medical, dental, stock purchase plan, 401(k), tuition reimbursement and more.Our company uses E-Verify to confirm the employment and eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit
Proven Quality. Leading Technology. Launch your career with Graco
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