- Contribute to the development of the brand's annual operating plan and long-term strategic growth plans through analysis of consumer trends, competitive intelligence, syndicated consumption data, and secondary research
- Monitor brand performance and overall business health against our internal and external KPIs/goals; be the subject matter expert of your brand/portfolio line's volume, profit, and share performance
- Analyze external consumption and internal P&L data; creates and presents brand performance reporting decks to senior leadership through monthly business performance reviews
- Provide on-going analytical insights into consumption trends, demand planning, budgeting, and brand profitability in collaboration with key cross-functional partners; assists in volume forecasting and planning
- Be the voice of our consumer and the champion of our brand; ensure brand consistency and standards across all products, packaging, marketing communications, and initiatives
- Collaborate with brand team and agency partners on the creation and execution of integrated, omni-channel marketing plans based on our consumer target and brand goals
- Develop and maintain internal and external brand materials, including presentation decks, in customer-facing marketing materials and/or communications on the strategy, insights, and purpose of our brand and product portfolio
- Support the commercialization of new products in collaboration with cross-functional partners; can include innovation, renovation, and line extensions
- Brand lead for new item commercialization; can include writing business cases, volume forecasting, concept refinement, consumer research, packaging design work, go-to-market support plans, sales material creation, and post-launch performance analysis
- Lead the creation of marketing plans for new item launches in collaboration with agency partners and the Senior Marketing Manager
- Identify global insights, market trends, competitive activity and whitespace opportunities to contribute to our brand's innovation roadmap in support of our strategic growth plans
- Understanding of marketing strategic frameworks
- Experience performing business analysis and synthesizing multiple sources of data into actionable insights and strategic implications
- Experience leading cross-functional teams through complex projects
- Consumer-first mindset
- Passion and accountability to drive growth
- Intellectually curious and passionate "self-starter"
- Excellent verbal and written communication skills, including strong presentation skills
- Ability to work collaboratively, lead, and influence cross-functional teams, all levels of management, and external agency partners to deliver results
- Personal initiative and willingness to deal with ambiguity in a rapidly evolving environment
- Thorough understanding of general business principles, including effective analytical skills
- Project management skills including strong attention to detail
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Associate Marketing Manager - Bloomington, United States - Schwan's
Description
At Schwan's Company, the opportunities are real, and the sky is the limit; this isn't just a job, it's a seat at the table.
As part of our front lines, we look to you to execute business, build relationships, and take pride in your work because at Schwan's, you lead the way and we value what you bring.
Our passion is our food. Our secret is our people.Schwan's Company, a U.S. affiliate of the global lifestyle company, CJ CheilJedang Corporation, is a leading U.S. manufacturer and marketer of quality foods offered through retail-grocery and food-service channels. Our many popular brands include Red Baron, Tony's, Big Daddy's, Villa Prima and Freschetta pizza; Mrs. Smith's and Edwards desserts; and Pagoda and Bibigo Asian-style snacks. Schwan's is a place for people with an appetite for more. To learn about joining a team where you can belong, contribute, and thrive, visit
We are searching for an Associate Marketing Manager to join the Enterprise Marketing Team We're looking for someone who has a passion for building brands, for work that is both analytical and creative, for collaboratively leading and working with cross-functional team members and agency partners, and who can be a driving force to help our brands win with our consumers and customers.
Responsibilities:
Strategic Brand Management:
Brand Building:
Innovation:
Basic Qualifications:
MBA required; will consider part-time MBA students close to graduation 2+ years of experience in a role involving marketing, business development, analytics or project management
Knowledge, Skills & Abilities:
All qualified applicants will receive consideration for employment without regard to disability, age, race, color, religion, gender, vet status, national origin or other protected class.
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