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Senior Global Marketing Manager - Osseo, United States - Boston Scientific
Description
Additional Locations:
N/A
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges.
About the role:
Develop, lead, and execute portfolio marketing strategies and initiatives to grow the Boston Scientific Peripheral Venous Therapies franchise.
Serve as franchise lead managing and championing the Venous Therapies portfolio marketing strategy, both internally and externally with specific focus on portfolio positioning, clinical data and product economics.
Your responsibilities will include:
Lead the global portfolio marketing initiative for the Boston Scientific Peripheral Interventions Venous Therapies franchise, in close partnership with Product Management, Brand Activation (marketing communications), Clinical, Medical Education, Medical Affairs and other functional team members.
Build and evolve the portfolio value proposition, positioning, messaging, with a focus on the Venous Therapies Portfolio clinical data and economic story.
Craft venous portfolio messaging that fits into the PI Vascular messaging hierarchy, supporting overarching business messaging while bridging messaging to specific products.
Partner with the Brand Activation team in creating an integrated marketing communications plan that leverages the Venous Portfolio's positioning and messaging to address business goalsEstablish customer-specific/account-level targeting and create a messaging document that provides guidance on when to approach which customers with portfolio-level messaging vs.
product-specific messaging vs. economic messagingCreate a field-focused training program to ensure rep understanding of the value of the Venous Therapies portfolio, the competitive differentiation of the portfolio, effective selling of the portfolio, and account targeting.
Develop portfolio tactic content to be used in multichannel campaigns, Innovation Center customer visits, industry conferences and sales materials. Partner with Brand Activation on development and execution of tactics to communicate portfolio messaging.Monitor the competitive landscape and evolve portfolio positioning, messaging and marketing initiatives as needed to maintain clear, differentiated value proposition in marketplace.
Gain deep understanding of the market environment and inform on the future strategic vision for the portfolio.Partner with Medical Affairs to support and advance a Key Opinion Leader strategy to deepen physician engagement and advocacy for the Venous Therapies portfolio
Initiate market and account analytics to uncover business success drivers, define account segmentation, and establish targeting and commercial program strategies to support sales and product managers in driving growth across Venous Portfolio products.
Support and influence advisory board and industry conference strategies and plans to align with Venous Portfolio market strategy needs and opportunities, and support execution of these events.
Liaise with regional marketing partners to share global Venous Therapies Portfolio strategies and tactics and support regional portfolio initiatives objectives.
Required Qualifications:
5+ years of medical device experience required
BA/BS required, Master's/MBA preferred
Healthcare or medical device marketing experience, with demonstrated ability to develop deep clinical and commercial expertise in medical device therapies and products
Demonstrated success managing complex projects, incorporating diverse needs from numerous stakeholders and delivering on commitments
Proven ability to operate in whitespace, identifying and assessing opportunities, developing structured programs or initiative definition and executing upon them.
Excellent communication, collaboration, leadership and interpersonal skillsTrack record of success leading cross functional teams within a dynamic, matrixed and hybrid work environment
Proven ability to influence drive alignment across diverse teams to achieve consensus and execution of strategic initiatives
Domestic and international travel up to 25%
Note:
COVID-19 precautions currently limit travel.
At Boston Scientific, our priority is to protect and aid the health and safety of our employees, our physician customers, and their patients.
Requisition ID:579692
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most - united by a deep caring for human life.
Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate.
Now more than ever, we have a responsibility to apply those values to everything we do - as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE:
BSX) isn't just business, it's personal. And if you're a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you
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