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    Content Marketing Manager - Knoxville, United States - Regal Entertainment

    Regal Entertainment
    Regal Entertainment Knoxville, United States

    3 weeks ago

    Default job background
    Description
    Essential Duties and Responsibilities

    include the following. Other duties may be assigned.

    Orchestrate digital content strategies across all online platforms
    Develop content for social media and oversee all content approvals
    Edit, proofread, and improve content, optimizing for SEO best practices
    Analyze the results of marketing activity to inform future marketing campaigns
    Oversee the growth, training, and workflow of the Social Content Creator
    Collaborate with design and business teams to create and deliver high quality content that drives sales and customer retention
    Develop editorial calendar and organize workflows to ensure deadlines are met
    Receive customer feedback and generate ideas to increase customer engagement
    Assist in the development of Regal's brand voice, style and tone
    This role requires occasional after-hours and weekend coverage

    Qualifications:

    2+ years experience in producing content for the digital platforms specifically
    Experience with and/or understanding of other marketing channels (social media, paid social, paid search, app, etc.)
    BA / BS degree in English, journalism, marketing or equivalent working experience
    Experience building audiences either online or offline
    Experience writing and structuring content that helps websites rank high in the search engines
    Experience in producing smart CTAs according to the visitor lifecycle stage
    Experience with Conversion Rate Optimization (CRO), including split A/B testing experience
    Experience with CMS platforms
    Proven ability to identify customer pain points and develop content to deliver solutions
    Excellent problem solving and analytical skills with the ability to dig extensively into metrics and analytics
    Demonstrated ability to create easy-to-understand and easy-to-replicate reports
    Experience creating and maintaining project schedules using project management systems
    Effective (efficient and clear) cross-functional communicator
    Strong business writing and presentation skills

    Professional Skills:
    Desire to work in a fast-paced environment.
    Excellent computer skills
    Excellent communication skills
    Ability to multi-task and distinguish high-priority matters
    Excellent reasoning and analytical skills
    Excellent organizational skills.
    Must be self-motivated with a strong ability to prioritize and recognize critical situations that need immediate attention.
    Must be detail-oriented and produce both a high quality and a high volume of work in a timely manner.


    Education/Experience:
    BA / BS degree in English, journalism, marketing, or equivalent working experience.


    Certificates, Licenses, Registrations:
    None


    Language Ability:
    Must have good reading, writing, and speaking skills to effectively communicate with studios, managers, and co-workers.


    Math Ability:
    Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent, and to develop and interpret charts.


    Reasoning Ability:


    Perform under pressure and/or opposition at times relying on your own independent judgment and knowledge to decide the best directions and solutions.


    Computer Skills:
    Microsoft Outlook, Word, Excel, database software


    Supervisory Responsibilities:
    This role oversees the Social Content Creator position.


    Work Environment:


    The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

    Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

    The noise level in the environment is moderate.


    Physical Demands:


    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

    Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.


    While performing the duties of this job the employee is frequently required to stand, walk, sit, and use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl and talk or hear.

    The vision requirements include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The employee is occasionally required to lift up to 50 pound
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