Brand Marketing Manager - Knoxville, United States - Pilot Flying J
Description
Position Category:
Brand Marketing (MARKETING-BRAND)
Company Description
Pilot Company is an industry-leading network of travel centers with more than 30,000 team members and over 750 retail and fueling locations in 44 states and six Canadian provinces.
Our energy and logistics division serves as a top supplier of fuel, employing one of the largest tanker fleets and providing critical services to oil operations in our nation's busiest basins.
Pilot Company supports a growing portfolio of brands with expertise in supply chain and retail operations, logistics and transportation, technology and digital innovation, construction, maintenance, human resources, finance, sales and marketing.
Founded in 1958 by Jim A.Haslam II and currently led by CEO Adam Wright, our founding values, people-first culture and commitment to giving back remains true to us today.
Whether we are serving guests, a fellow team member, or a trucking company, we are dedicated to fueling people and keeping North America moving.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any other characteristic protected under applicable federal, state or local law.
Military encouraged to apply.Job Description
The purpose of this job is to lead the development, creation, and execution of B2B brand marketing programs across select company channels.
Partners closely with marketing leadership on the development of brand strategies across the company
Manages communication of campaign details, rationale, and implementation with agency partners
Collaborates on research and leverages findings to build insights- driven marketing plans, actively looking for improvement against key competitors and category trends
Actively develops strong relationships with key internal stakeholders to align on clear goals, accountabilities and outcomes that drive the business; key focus areas energy, alternative fuels, EV
Collaborate on the creative process including copy writing, graphic design and digital design
Develop and maintain budget forecasts, trend analysis, and optimizations
Create actionable reporting around key program trends and key performance indicators
Model behaviors that support the company's common purpose; ensure guests and team members are supported at the highest level
Ensure all activities are in compliance with rules, regulations, policies, and procedures
Complete other duties as assigned
Qualifications
Bachelor's degree in marketing, advertising, graphic design or related field required
Master's degree or MBA preferred
Minimum seven years' experience in brand management or digital marketing with proven track record of translating brand strategies in effective plans and campaigns
Ability to think strategically and navigate complex business challenges
Ability to prioritize stakeholder management, can facilitate decision-making and drive results across cross-functional teams
Strong written and verbal communications skills with strong public speaking skills
Ability to analyze data and translate into meaningful information
Ability to generate creative and innovative ideas and translate into action
Ability to work in a fast-paced environment and bring a combination of high energy and sense of urgency
Ability to assume multiple roles and balance multiple projects
Additional Information
Travel
Travel required less than 25%
Physical Requirements & Working Conditions
General office work requiring sitting or standing for long periods of time
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