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Pepper Pike

    Marketing and Communications Director - Pepper Pike, United States - HERITAGE CLASSICAL ACADEMY

    HERITAGE CLASSICAL ACADEMY
    HERITAGE CLASSICAL ACADEMY Pepper Pike, United States

    3 weeks ago

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    Description

    Job Title:
    Marketing and Communications

    Director


    Department:
    Advancement


    Job Status:
    Full

    • T
    ime


    Job Classification:
    Salaried


    Supervisor:
    Director of

    Advancement


    Biblical Expectations:
    All employees of Heritage Classical Academy

    possess

    a

    Christian testimony

    demonstrating

    a

    personal, active, and

    growing relationship with Jesus Christ

    . They also

    fully support HCA's Statement of Faith

    and support the mission to

    Cultivate Lifelong Learners

    W

    ho

    Think and Live for Christ.


    Job Summary:
    The

    Marketing and Communications

    Director

    works closely with the Director of Advancement to develop and execute marketing and communication plans

    and content

    for

    both

    internal and external audience

    s.

    The primary purpose of this position is to support

    the admissions, marketing, and development objectives through

    creation and

    management of clear and intentional content.

    An understanding of

    c

    lassical Christian

    e

    ducation is also vital as the foundation of all projects.

    A strong work ethic, ability to work independently and in a team, and skills in creativity and project management are

    required

    .


    Job Requirements:
    Clear understanding

    and

    support

    of

    the

    model and

    mission of HCA

    Bachelor's degree (marketing degree preferred)

    Previous

    experience in a school environment

    preferred

    Strong written communication and interpersonal skills

    Strong organizational, leadership, and creativity skills

    Proficiency

    in Adobe Creative Suite (Premiere Pro/Rush, Lightroom, InDesign, Illustrator), Meta Business Suite, Google Ads/Analytics, Mailchimp, and Microsoft Office

    preferred

    Proficiency

    in photography/videography

    preferred


    Job Responsibilities:
    Social Media

    Establish social media calendar (Instagram, Facebook, LinkedIn)

    Monitor comments and messages on school's

    profiles

    Understand Meta Business Suite

    Website CMS

    Understand website CMS (Squarespace)

    Implement front-end and back-end edits on the

    website

    Basic knowledge of HTML/CSS, or ability to

    learn

    Understand basic SEO tactics and best

    practices

    Comfortability creating new website pages (content, design, photos)

    Advertising

    Ability to

    monitor

    Google Ads and Google Analytics, and

    make adjustments to

    improve

    results

    Familiarity with Google Ads and Analytics

    Design and implement Meta Ads (Facebook and Instagram)

    Conduct strategic campaign research, development, optimization, analysis, and performance tracking to improve CTR and reduce


    CPC
    Set up/understand pixel tracking, URL conversion tracking, and lookalike audience

    creation

    Design and coordinate print and radio advertising

    campaigns

    Graphic Design

    Familiarity in Canva and Adobe Creative Suite (including Photoshop, InDesign, Illustrator, Premiere Pro, Premiere Rush, Acrobat)

    Understand design principles, typography, and color

    theory

    A

    dvancement

    Assist

    with event planning and

    preparation

    Discuss and implement admissions

    and development

    strategies

    with corresponding

    directors

    Design, print, and order marketing materials for the Ad

    vancement

    Office

    Assist

    in

    all

    campus communications of the school through emails, flyers, invitations, etc.

    Design, edit, and publish the school's Weekly Newsletter

    Photography / Videography / Podcasting

    Photo and video documentation skills on a DSLR Cameras, and an eye for documenting live events. Familiarity with Adobe Lightroom, Adobe Photoshop, Adobe Rush, and Vimeo helpful

    Edit and publish the school's weekly

    podcast

    All

    O

    ther Duties as

    A

    ssigned by the Director of Advancement


    About Heritage Classical Academy:
    Heritage Classical Academy is a preschool through eleventh grade classical Christian school

    located

    in Northeast Ohio, thirty minutes from Cleveland. We are a multi-campus, vibrant, growing community upholding Biblical standards for our students, faculty, and staff.

    HCA partners with parents to develop students who value and pursue the truth, beauty, and goodness in Jesus and the world He has made.

    Our rigorous, Christ-centered, classical program aims to cultivate lifelong learners who think and live for Christ.


    Application Process :
    Interested applicants should submit the following documents


    • Resume
    • Cover Letter
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