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Vice President of Marketing and Communications - Fort Wayne, United States - True RX
Description
Unlock Your Potential as the Vice President of Marketing and Communications at True Rx Health Strategists
Are you ready to lead the charge in shaping the future of healthcare marketing? As the Vice President of Marketing and Communications, you will be the mastermind behind crafting and steering our comprehensive marketing and communications strategy.
Your mission? To artfully articulate and propel the True Rx Health Strategists brand, solutions, and services into the limelight, gaining a decisive competitive advantage in the market.
Be the architect of innovation, excellence, and engagement, aligning your strategic direction with our mission and values.Partnering with leaders across the organization, you'll play a pivotal role in achieving national brand recognition, driving new client acquisition, ensuring client retention, and fostering employee attraction and retention objectives.
100% remote with in-office requirements as needed for training and meetings.What You'll Do:
Strategic Marketing and Communications Leadership:
Create, implement, and measure the success of a dynamic marketing, communications, and corporate relations program. Lead the Marketing team, fostering an engaging culture that values performance, teamwork, innovation, and personal growth.
Holistic Marketing Strategies:
Define and execute all marketing strategies, including campaigns, tactics, content, and deliverables. Focus on advancing brand development, channel marketing (digital/social), public relations, media relations, and partner development.
Brand Consistency:
Ensure clear and consistent use of the True Rx Health Strategists brand image, messaging, and position. Educate, engage, and immerse employees in the brand, building upon current initiatives in brand development and competitive differentiation.
Cross-functional Collaboration:
Partner with Business Development, Client Services, and People + Culture teams to achieve respective goals. Navigate constraints and tradeoffs efficiently to meet corporate and divisional objectives.
Innovation and Customer Experience:
Define, develop, and deploy innovative solutions by refining customer and client experiences. Understand business partner, patient benefits communication, and HR needs to stay ahead of the curve.
Internal Alignment:
In partnership with the People + Culture team, guide internal communications, talent attraction/recruiting, and the employee experience.
What You Bring:
10+ years experience in developing and implementing marketing and communications strategies in the healthcare industry.
Bachelor's Degree required, with a preference for marketing or a related field of study.
Proven understanding of B2B marketing with significant ROI successes.
Analytical prowess to determine strategies for introducing the True Rx brand into new markets and audiences.
Experience in brand development and implementation.
Proficiency in conducting meaningful surveys and focus groups.
Accomplished implementer contributing to client engagement and revenue-producing goals.
Strategic thinker with a long-term planning approach and commitment to True Rx's mission, goals, and team.
Relationship builder with flexibility and finesse to manage by influence and work collaboratively with all constituent groups.
True Rx Health Strategist Benefits:
Path to Wellness:
Health, Vision, & Dental Insurance, Health Savings Account, and Wellness Incentives for a balanced life.
Financial Fitness:
401k Matching and Employer-Provided Life Insurance to secure your future.
Work-Life Harmony:
Flex Time, Hybrid/Fully Remote Work, Paid Time Off, and 8 Paid Holidays for a well-rounded lifestyle.
Our Story:
We've been pharmacy innovators since the Wright Brothers took flight. For more than 120 years, we have been innovating pharmacy solutions and taking care of patients. True Rx Health Strategists is led by a fourth generation of pharmacists. We are family-owned and continue to provide caring service for clients and patients.
Our team of pharmacists and strategists delivers proven programs that find maximum savings and minimum disruption by creating a benefits plan that fits the unique needs of clients and patients.
Learn more about us here.Our Mission:
True Rx Health Strategists cultivates
health, integrity, innovation, and care
to transcend pharmacy benefit solutions for employers and patients.
Learn more about our remarkable team members.
Our Promise:
As a pharmacist-led company, True Rx Health Strategists has an oath to treat members as patients.
With our experience as health care providers, we protect companies against waste in health care spending and work hard to improve the health of employees every day.
We get to improve lives by treating employees as our patients. Here are a few words from one of those lives.True Rx Health Strategists hires equally for culture fit and technical skills and experience.
If you have the aptitude and attitude, we can help you grow your career through training, mentoring, increasing responsibility, and being around other rock star team members.
True Rx Health Strategists is an equal opportunity employer.All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, status as a protected veteran, among other things, or status as a qualified individual with disability.
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