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    Marketing Director - Arlington, United States - Valtra

    Valtra
    Valtra Arlington, United States

    1 week ago

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    Description

    Valtra Inc (dba Strong Hand Tools) is seeking a Marketing Director to spearhead our marketing program in the welding tools and equipment industry. Our company sales through all sales channels including B2B, DTC, Amazon, industrial brick and mortar. This role supervises a team of 5-7 people. Our offices are located in Arlington, TX and is on site only.

    Role Overview:

    You will play a pivotal role in driving our house brands' marketing strategies and initiatives. Your primary responsibilities will include:

    Marketing program for wholesale and DTC online channels

    • Work with sales department and wholesale customers on creating and publicizing promotions
    • Keep listings and content updated on various online platforms
    • Organize and plan tradeshows
    • Manage online marketing efforts on Google and Meta

    Plan and manage content creation across the company for use across various platforms

    print catalogs

    website

    social media

    advertising

    Key Responsibilities:

    • Develop and execute comprehensive marketing plans to promote our welding tools and equipment across B2B and B2C channels.
    • Lead SEO strategies to improve online visibility, optimize website content, and enhance search engine rankings.
    • Manage multiple ongoing projects, including websites, catalogs, flyers, promotions, and related marketing collateral, ensuring consistency in branding and messaging.
    • Analyze market trends, customer insights, and competitor activities to identify opportunities and drive product positioning and marketing strategies accordingly.
    • Collaborate cross-functionally with sales, product development, and other teams to align marketing efforts with business objectives and maintain strong communication and relationships with sales representatives.
    • Oversee digital marketing campaigns, including email marketing, social media, PPC advertising, and content creation, to drive lead generation and sales conversions.
    • Monitor and analyze campaign performance metrics, track KPIs, and generate reports to assess the effectiveness of marketing efforts.
    • Stay updated with the latest industry trends, technologies, and best practices to continuously innovate and improve marketing strategies.

    Qualifications and Skills:

    • Relevant work experience
    • Must be hands on person who understands tools and their function
    • Proficiency in project management, highly organized, and capable of managing multiple projects simultaneously.
    • Excellent analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.
    • Exceptional communication, leadership, and interpersonal skills.
    • Creative thinking coupled with a strategic mindset to drive innovative marketing initiatives.
    • Proficiency in digital tools and platforms such as Shopify, Constant Contact, and Adobe marketing tools and software
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