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    Digital Marketing Manager - Atlanta, United States - InTown Suites

    InTown Suites
    InTown Suites Atlanta, United States

    2 weeks ago

    Default job background
    Description
    InTown Suites is one of America's largest wholly-owned economy extended stay hotel brands with 196 properties in 22 states.

    Since 1989, this extended stay brand has experienced high occupancy rates, leading to sustained growth and stability for its employees, even during economic downturns.

    InTown and Uptown Suites are proud to provide our employees with a culture that embraces and is committed to building a diverse, equitable, and inclusive workforce.

    Come join our 1,400 (and growing) team members


    Our Mission:
    To make every guest's stay memorable with small gestures that make a big difference.


    Our Vision:
    To be the #1 choice for affordable extended stay living.
    Description


    Position Summary:


    This position will be responsible for driving both paid and organic channels to boost market share and demand for both InTown and Uptown Suites brands.

    The ideal candidate is an analytical thinker who thrives in a fast-paced, team environment.

    I


    Position Responsibilities:
    Essential
    Analyze and interpret data across multiple sources including Google Analytics, Ads, and Property Management system to identify trends and opportunities to increase revenue
    Monitor functionality and content consistently across online channels including the InTown and Uptown websites, central reservation system, online travel agencies (Expedia, ), etc
    Collaborate with the VP of Marketing and the agency of record to develop strategies to improve channel performance (return on ad spend, guest lifetime value, conversion, etc.)
    Design and deploy promotional campaigns across property, web, social, email, and text platforms
    Develop monthly blog and social content calendars
    Collaborate with internal and external teams to maintain brand consistency and messaging
    Help manage and boost brand awareness through PR content and reputation channels
    Assist with call center and field training calls

    II. Essential Skills/Credentials/Experience/Education
    BA or BS degree in Marketing/Advertising
    Must have 4-5 years marketing experience
    Hospitality experience a plus but not required
    Must be able to read, speak, understand, and write the English language
    Be a strong team player with the ability to work harmoniously with a diverse workforce
    Must have excellent communication, verbal and written skills; positive attitude, self-starter with strong initiative and competitive mind set with a passion for the hotel business
    Exercise superior communication, presentation, organization, time management, and listening skills
    Must be detail oriented, an analytical thinker and have the ability to multi-task and prioritize daily tasks/schedule
    Technical Skills
    Google Analytics Certified
    Google Ads
    Moz
    WordPress
    Blueshift or related email automation platforms
    Reputation monitoring platforms
    Microsoft Office, Excel, & PowerPoint
    Must work out of the corporate office in Sandy Springs, GA (North Atlanta)

    III. Mental and Physical Demands

    Work Environment:
    Typical office environment – moderate noise level.

    Physical Demands:
    Indoor work with hard and carpeted surfaces.
    Must be able to remain in a stationary position 50% of the time
    This position is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl.

    The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.

    Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

    Extensive use of hands and fingers for manipulation of keyboard, answering phone calls, calculator, copy machine, computer printer and other office productivity machinery.

    Use of computer terminal, which requires extensive eye contact with a video display terminal.
    The person in this position frequently communicates with employees/vendors. Must be able to exchange accurate information in these situations.

    The position will be physically located in the Atlanta office; working remotely (outside of Company Directed Guidelines) is not permitted.

    Currently, the in-office work model is a hybrid with 2 days remote/3 days in the office.

    Travel Demands:
    5% or less

    The Company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by managers/supervisors as deemed appropriate.

    This document does not represent an expressed or implied contract of employment nor does it alter your at-will employment, and the Company reserves the right to change this job description and/or assign tasks for the employee to perform, as the Company may deem appropriate.

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