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    Connections Planning Director - New York, NY, United States - Critical Mass

    Critical Mass
    Critical Mass New York, NY, United States

    1 week ago

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    Description

    Critical Mass offers deep expertise across the entire customer journey, including communications, commerce, CX, data, production, paid media, social, and technology. As a Connections Planning Director, your role is to identify where, when, and how to connect brands with audiences across all these potential touchpoints.

    In partnership with strategy, creative, and marketing science, you will develop customer-centric connection plans that inform both our media and creative teams. You'll be asked to ingest information and output ideas and structures that make the complex easy to understand and map out the important ways that media and creative are linked. Connections Planning is about inspiring breakthrough ideas. It's about being able to look at the market opportunity, define the target in fresh and interesting ways, and know how to take full advantage of media capabilities.

    This is an important role, one that requires an inspirational and actionable strategy. You need to have your media planning skills down to a fine art; know your media math inside and out and the foundation for innovation starts here. You need to be comfortable with deep audience analysis to rationalize and measure your media decisions.

    You will:

    • Provide excellent client service by being responsive, accountable, and detailed-oriented
    • Present media plans, channel plans, audience insights and strategic vision (among other things) to internal agency teams and clients
    • Manage workflow, deadlines, and interactions with strategy team, creative partners, clients, and other external teams
    • Provide higher level of insight and analysis to campaign performance - drawing insights and actions from data
    • Set the tone and strategic direction of the team; built around growth and application of learnings
    • Build sound strategic frameworks that ladder to client business goals
    • Bring proactivity and leadership to the clients and the team
    • Be the voice for creating great work
    • Understand and direct multiple user touch points that can influence creative and messaging strategies
    • Own consumer insights and inspire tactical representations of strong, clear media strategies
    • Maintain communication and develop strategic partnerships with key partners – clients, partner agencies, peers, etc.

    You have:

    • Bachelor's degree in Communications, Advertising, Media and/or related field
    • Minimum 8 years of experience in media planning that involves channel planning, audience strategy and client presentation
    • Deep experience working within integrated, client-facing teams
    • Ability to make operational and investment recommendations and decisions
    • Must love close relationships with clients and be able to identify and run towards the future and not simply deliver "the ask"
    • High level of competency in Account Management and client service
    • Professional presence; can lead a team by example
    • Excellent leadership and presentation skills
    • A thorough understanding of marketing communication channels
    • Preferred Automotive experience, but not required

    At Critical Mass, we value our employees and offer competitive compensation and benefits packages. If you're looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today

    The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible Our new hires & employees are the future of our organization, and wewant to set you up for long-term success. In an effort to do so, we expect our team to work from anoffice a minimum of 4 days a week . The ask stems from our want to:

    Strengthen opportunity for continuous learning
    Improve collaboration and team relationships.
    Increase employee engagement

    This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

    #J-18808-Ljbffr
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