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    Marketing Campaign Manager - Austin, United States - Redwood Software

    Redwood Software
    Redwood Software Austin, United States

    3 weeks ago

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    Description

    Important:

    We have been made aware that individuals are posing as Redwood recruiters in an attempt to deceive candidates into sharing personal information.

    Redwood employees will only contact you from an "" email domain. If you have questions or suspect an email is fraudulent, please contact us at

    .

    OUR MISSION
    At Redwood Software we unleash human potential. We empower our customers with lights-out automation for their mission-critical business processes.
    Redwood Software is the leader in full stack automation for mission-critical business processes. With the first SaaS-based composable automation platform specifically built for ERP, we believe in the transformative power of automation.

    Our unparalleled solutions empower organizations to orchestrate, manage and monitor their workflows across any application, service or server – in the cloud or on premise – with confidence and control.


    CORE VALUES
    One Team. One Redwood.
    Make Your Own Weather
    Obsess over Customer Success
    Work the Problem
    Be Curious
    Own the Outcome
    Respect Each Other

    YOUR IMPACT
    We are seeking a marketing campaign expert to join our team focused on priority accounts and customer segments.

    Our ideal team member is a dynamic, data-driven leader who can use data and insights to high potential segments and build and execute cross-functional plans to move those accounts through their buyer journeys.

    Qualified applicants must have experience building out integrated campaigns and drawing insights from data and a track record of implementing omnichannel marketing programs that drive growth.

    Applicants should also have some experience managing events and tradeshows.
    Build the campaign and demand generation strategy, defining the best approach for each segment.

    Build and execute multi-touch ABM demand generation programs and partner marketing campaigns, including messaging, asset generation, content, paid media, webinars, and events/trade shows.

    Determine the right programmatic approach to drive account engagement and contribute to the quarterly pipeline goals.

    Create and execute multi-touch integrated marketing campaigns across various channels (digital, paid social, email, direct mail, display advertising, webinars, events, etc.).

    Collaborate with BDRs, sales, CS, and other marketing team members.
    Use marketing platforms like Salesforce, Outreach, HubSpot, and Rollworks to support customer ABM initiatives.
    Leverage Salesforce and reporting tools to evaluate campaign performance.
    Analyze, report, and measure the full impact of ABM campaigns in terms of reach/engagement, pipeline, and influenced revenue.
    Provide ongoing reports on account engagement analytics and traction gained.

    Use data and industry best practices to formulate in-depth analysis, insights, and interpretation to optimize programs and plays for target accounts.

    Manage budget and prioritization across tactics/channels with a keen eye on the pipeline.
    Managing campaigns targeting SAP customers is preferred but not required.

    YOUR EXPERIENCE
    4+ years of experience in integrated campaign management or similar relevant area
    Digital and email marketing experience, preferably within B2B enterprise software/SaaS
    Experience with CRMs, ABM platforms, and marketing automation platforms - Salesforce, 6sense, HubSpot
    Strong project management skills
    Proven experience executing innovative and multi-part demand generation programs
    Analytical, results- and detail-oriented, with the ability to plan and prioritize appropriately.
    Proven track record of setting, exceeding, tracking, measuring, and communicating the progress of objectives and goals
    Self-starter who can manage their own time and operate with limited guidance (but knows when to ask for help)
    Outstanding flexibility, adaptability, and a sense of accountability
    Thrives in data-driven, fast-paced organizations.

    #J-18808-Ljbffr
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