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    Marketing Coordinator - Scottsdale, United States - Larson Air Conditioning

    Larson Air Conditioning
    Larson Air Conditioning Scottsdale, United States

    1 week ago

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    Description

    Job Description

    Job DescriptionSalary: $49.9k - $62.4k a year DOE

    Company Overview: We are a leading HVAC company specializing in service, repair, and replacement, situated in Scottsdale, Arizona. Our commitment to excellence and customer satisfaction sets us apart as an industry leader. As we continue to expand our presence and grow our brand, we are seeking a dedicated and skilled Marketing Coordinator to join our team.


    Position Overview:     As the Marketing Coordinator, you will play a pivotal role in enhancing our brand visibility and driving revenue growth through strategic marketing efforts. Collaborating closely with our contracted marketing agency, you will be responsible for creating and executing marketing campaigns, managing various online platforms, and producing compelling content that resonates with our target audience.


    Key Responsibilities:

    • Liaise with the company's contracted marketing agency to develop a comprehensive marketing calendar aligned with seasonal trends, promotions, and business objectives.
    • Create and curate engaging content that enhances our online visibility, leading to increased impressions, click-throughs, engagement, and conversions.
    • Develop a deep understanding of our brand, services, and products to effectively communicate our value proposition to the audience.
    • Manage social media platforms including Facebook, Instagram, TikTok, LinkedIn, and Twitter. Craft, schedule, and publish posts, while actively engaging with our online community.
    • Strategize and execute optimal social media posts, utilizing analytics to refine posting strategies for maximum impact.
    • Oversee paid social media campaigns, including boosting and promoting posts, while keeping a keen eye on key performance indicators (KPIs).
    • Produce regular reports for stakeholders, summarizing campaign performance, engagement metrics, and growth trends.
    • Manage the company's marketing platform, ensuring seamless synchronization of metrics across media channels and accurate input of advertising costs.
    • Utilize photography skills to create visually appealing content that aligns with the brand's image.
    • Utilize Adobe Creative Cloud tools such as Photoshop and Illustrator to design graphics, visuals, and promotional materials.
    • Utilize Google AdWords and Google Analytics to optimize campaigns and track website performance, making data-driven decisions to improve user engagement and conversion rates.


    Qualifications:

    • Bachelor's degree in Marketing, Communications, Business, or related field.
    • Proven experience in marketing coordination, with a focus on social media management and content creation.
    • Strong proficiency in social media platforms including Facebook, Instagram, TikTok, LinkedIn, and Twitter.
    • Exceptional written and verbal communication skills, with an ability to craft engaging content.
    • Proficiency in Adobe Creative Cloud tools such as Photoshop and Illustrator.
    • Familiarity with Google AdWords and Google Analytics for campaign optimization and performance tracking.
    • Detail-oriented with strong organizational skills to manage multiple campaigns and platforms effectively.
    • Experience in HVAC or related industries is a plus but not required.
    • Strong analytical skills and the ability to interpret data to refine marketing strategies.
    • Self-motivated, creative, and adaptable to changing trends and technologies in the digital marketing landscape.


    Benefits:

    • Competitive salary and performance-based bonuses.
    • Health, dental, and vision insurance.
    • Retirement savings plan with company matching.
    • Ongoing professional development opportunities.
    • Collaborative and supportive work environment.


    Join our dynamic team and contribute to the growth and success of our HVAC company through innovative marketing strategies. If you are passionate about digital marketing, have a flair for creativity, and thrive in a fast-paced environment, we encourage you to apply.

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