Product Marketing Manager - Cary, United States - SAS

SAS Cary, United States

2 weeks ago

Description

Product Marketing Manager, Banking - Remote or Hybrid

Were the leader in analytics. Through our software and services, we inspire customers around the world to transform data into intelligence and questions into answers.

Were also a debt-free multi-billion-dollar organization on our path to IPO-readiness. If youre looking for a dynamic, fulfilling career coupled with flexibility and world-class employee experience, youll find it here.

About the job

The Global Industry Marketing Team is looking for a Product Marketing Manager to use extensive Banking sector domain knowledge in combination with marketing skills to work with colleagues from across SAS to accomplish two primary objectives: a) taking the lead on Global Banking Portfolio Readiness; and b) serving as the Global Banking Communities Lead.

Portfolio Readiness will account for approximately 55% of your time, and youll be responsible for leading the strategic development and implementation of the global banking portfolio of offerings, as well as sales and partner enablement. You are instrumental in fostering the global community among SAS sales and pre-sales teams to facilitate sharing of best practices and approaches to help drive increased revenue globally in banking. Banking is the largest sector by revenue within SAS, and youre going to be close to the action.

Specific to your role as Banking Community Manager, you may offer an authoritative and differentiated point of view on the analytic market needs, market strategy, key account planning, and local business development support to remain closely aligned with customer-facing functions in coordination with Global Marketing.

As a Product Marketing Manager, you will:

Leads?the strategic development and implementation of the global banking portfolio of value propositions?and use cases.?
Delivers enablement content?into the SAS Sales Enablement Platform and ensures materials remain relevant.?
Responsible for content for internal self-service enablement sites and sales tools.?
Supports sales enablement through customer engagements, consulting, and internal education programs.?
Participates in enablement strategies for SAS with partners and alliances.?
Designs?and delivers?exceptional banking industry training for incoming global sales and pre-sales staff in banking, as well as?training?for?corporate sales?kick-offs?and other key events in which industry training is required.?
Oversees?planning and execution of banking communities to facilitate sharing of best practices and key?assets.?
Designs and delivers?key communication products to include newsletters and other assets.?
Defines product launch plans and works with internal and external parties to execute.
Works to grow and motivate the Banking industry community globally, sharing use cases and experience, and connecting teams for effective collaboration.
Remains closely aligned with all customer-facing functions all geographies, coordinating with Global functions.
Sharpens and guides SAS positioning against competition, leveraging excellence in the region and globally.

Required Qualifications

Deep industry domain expertise in Banking (typically 5+ years of experience).
Bachelors Degree, preferably in Business, Marketing, Computer Science, or related discipline.
Equivalent combination of education, training, and relevant experience may be considered in place of the requirements above.
Youre curious, passionate, authentic and accountable. These are our values and influence everything we do.

Preferred Qualifications

Banking-focused experience in Marketing, Sales, Consulting, or a related function in the technology industry, preferably in product marketing.
Ability to articulate/translate product and service capabilities into customer issue context.
Ability to identify key target audiences and from them create necessary personas who influence the buying decision.
Organizational skills for managing commitments, schedules, and deadlines.
Ability to map product/portfolio and customer business pains into product marketing plans.

World-class benefits

Highlights include...

Comprehensive medical, prescription, dental and vision plans.
Medical plan options include
- PPO with low annual deductible and copays.
- HDHP combined with a health savings account with a contribution from SAS (no access to on-site health care center).
Onsite Health Care Center (HQ) thats free to employees and family members enrolled in the PPO plan. Theres a pharmacy too Not local to HQ? The pharmacy will ship prescriptions for no additional charge
An industry-leading 401k plan.
Generous time away including vacation time, a variety of paid holidays, and our much-loved U.S. Winter Wellness Break between December 25 and January 1.
Volunteer Time Off, parental leave and unlimited paid sick days.
Generous childcare benefits for all full-time employees.

Diverse and Inclusive

At SAS, its not about fitting into our culture its about adding to it. We believe our people make the difference. Our diverse workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers. Our commitment to diversity is a priority to our leadership, all the way up to the top; and its essential to who we are. To put it plainly: you are welcome here.

Additional Information

To qualify, applicants must be legally authorized to work in the country where they are eligible to work, and should not require, now or in the future, sponsorship for employment visa status.

All qualified applicants are considered for employment without regard to race, color, religion, gender, sexual orientation, gender identity, age, national origin, disability status, protected veteran status or any other characteristic protected by law. Read more: Know Your Rights. Also view the Pay Transparency notice.

Resumes may be considered in the order they are received. SAS employees performing certain job functions may require access to technology or software subject to export or import regulations. To comply with these regulations, SAS may obtain nationality or citizenship information from applicants for employment. SAS collects this information solely for trade law compliance purposes and does not use it to discriminate unfairly in the hiring process.

SAS only sends emails from verified email addresses and never asks for sensitive, personal information or money. If you have any doubts about the authenticity of any type of communication from, or on behalf of SAS, please contact

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