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    Sr. Marketing Analyst - San Diego, United States - Power Digital

    Power Digital
    Power Digital San Diego, United States

    3 weeks ago

    Default job background
    Description
    **We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

    A day in the life:
    The

    Sr. Marketing Analyst


    is responsible for auditing current and prospective clients' marketing programs and crafting integrated marketing plans across our full suite of channels, with special emphasis on social media (Facebook, TikTok, etc) and Google Ads (SEM, GDN, and YouTube).

    You will work closely with teams of channel specialists (including Programmatic, PR, SEO, Affiliate, Influencer, and Email) to develop impactful marketing strategies that will be used both by account teams and also to help Power Digital acquire new clients


    Responsibilities:

    Planning :
    determining the best budget allocation by channel, medium, environment, objective, and stage in the funnel

    Coordinating :
    working with channel specialists to ensure channel-level strategies align with the overarching plan

    Research and analysis :
    learning about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc

    Forecasting and projections :

    working with our specialists to pressure test forecasts and ensure that projections match up with client budgets, efficiency requirements, and business objectives.

    Role Requirements:

    5+ years of cross-channel marketing program management experience

    Understanding of marketing funnels and flywheels

    Previous experience with large sets of campaigns and/or clients ($100k+ spend per month per client)

    Competence in Google Ads, Facebook, and/or similar self-serve platforms

    Familiarity with the larger marketing and media buying landscape

    Familiarity with earned media channels

    Familiarity with audience insight tools such as Global Web Index

    Familiarity with Asana and Slack

    Key Performance Indicators (KPIs)

    Contract Size ($20k+)

    Win Rate (50%+)

    Percent of Appraised GP to Won GP (60%+)

    Most Important Things (MITs)

    Audit Quality

    Audit Speed

    Thought Leadership of appraisal collateral development

    Accuracy of Appraisal Forecasts


    Benefits & Perks:
    Base salary + commission opportunities

    Unlimited PTO (available on day one)

    Fully flex work environment:
    full-remote, in-office, or hybrid

    12 observed national holidays

    Regularly scheduled mental health and recharge days

    401k plan with up to 4% employer match after 6 months with the company

    Unlimited opportunities for professional growth within a rapidly growing agency

    Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium

    Employee Assistance Program (EAP)

    Quarterly awards and recognitions for outstanding performance

    Clear pathway to leadership for every position

    Opportunities to be involved in company DEI initiatives

    Ongoing employee development programs for personal and professional growths

    #J-18808-Ljbffr
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