Shuchita Gupta

Engineer, Entrepreneur with > 10 years of software experience and > 4 years of startup experience - looking for new challenges in the area of Quality Assurance

Founder and Owner
BeGorgeousByPS
Aug 2019 - Present (4 years 6 months)
Online retail store selling cultural and fashion goods.
Work experience in building startup from scratch, operations and supply chain.
Created the business plan, marketing strategy, arranged financing and oversaw daily operations.
Spearheaded the development of Shopify-based e-commerce website, ensuring a user-friendlyinterface and seamless navigation.
Integrated Shopify Apps to enhance website functionality, improving the overall shopping experience forcustomers.
Created and implemented strategies to retain clients by offering multiple loyalty programs, incentivesand maintain an exceptional level of engagement with clients on all levels.
Led impactful social media marketing efforts, resulting in substantial customer growth over a 12-monthperiod and contributing significantly to both increased sales and customer loyalty.
Strategically invested in cutting-edge website infrastructure and integrated various marketing anddesign tools to streamline daily operations while effectively managing the business calendar. Thistransformative approach not only offered clients a seamless and convenient online shopping experiencebut also resulted in substantial time savings, allowing for a more concentrated effort on other facets ofbusiness expansion. The website played a pivotal role in collecting crucial data for business operations,including clients' shopping history, preferences, services availed, and identified top clients based ontheir spending trends.
Lead System Analyst
CSC
Jul 2013 - Jan 2015 (1 year 7 months)
Well-rounded Business Systems Analyst with successful track record of leading complex softwareproduct developments for Life, Auto, Group and Health Insurance Markets. Over 7 years of workexperience with following accomplishments:
-Hands on experience in business analysis and development of Core Insurance Policy AdministrationSystems (PAS).
-Exposure to P&C, Life, Group and Health Insurance sectors.
-Led full SDLC implementation (Requirements Elicitation, Design, Development, Testing, Maintenanceand Production Support) for more than 5 clients.
-Managed users for requirements signoff, technical specifications sign-off, training on new modules andUAT signoff.
Shuchita Gupta - page 1
-Provided consultancy for prestigious insurance organizations viz. Religare Health Insurance, GreatEastern Life Singapore, PNB Metlife Insurance, MAX Life Insurance, AIA Life Srilanka, Future GeneraliInsurance, HDFC Life, Canara HSBC Life and Bharti Axa General Insurance.
Senior System Analyst
CSC
Jul 2010 - Jan 2013 (2 years 7 months)
Software Engineer
CSC
Jul 2008 - Jul 2010 (2 years 1 month)

Institute of Management Technology, Ghaziabad
Master of Computer Applications - MCA, Computer Science
2005 - 2008
Awarded scholarship in all three years of MCA.