- Develop and market robust advertising capabilities that align with Life360's mission and business objectives.
- Oversee all aspects of the ad sales function, including strategy realization, organizational design, sales, operations, and forecasting.
- Lead all ad sales initiatives; build and maintain strong, enduring relationships with key vendors and stakeholders, including those across the RTB ad stack, operational vendors, advertising holding companies, and brands.
- Work closely with internal teams such as Marketing, Finance, Product, and Engineering to align department strategies and initiatives while cultivating visibility and support across the company.
- Build and lead the ad sales team, ensuring team members have the resources and support needed to meet and exceed business goals.
- Develop and implement rigorous performance standards and KPIs to monitor and communicate the performance of the business while optimizing resource allocation.
- Stay informed about industry trends and market dynamics to identify new opportunities for innovation and growth in advertising sales and partnerships. Share insights across Life360 to align and propel our collective entry into new domains.
- Represent Life360 at industry events, conferences, and client meetings, showcasing our leadership and promoting our unique offerings.
- Minimum of 15 years in advertising sales leadership, with a proven ability to build and scale successful advertising and partnerships organizations. At least 5 years at the executive level.
- Experience in successfully launching and scaling advertising divisions from inception to significant market presence.
- Demonstrated leadership in media and advertising sales, with a strong record of exceeding sales targets through innovative approaches and team leadership.
- Up-to-date with the latest trends and technologies in the advertising industry, particularly those affecting sales strategies and marketer expectations in mobile and programmatic sectors.
- Deep connections within the brand and ad agency ecosystem, with the ability to navigate and forge commercial relationships with advertisers trusted by, and serving, families.
- Proficiency in using data analytics to drive strategy and make informed decisions that lead to successful outcomes.
- Strong understanding of business metrics, the ability to forecast sales trends, and manage sales budgets effectively.
- Exceptional communication, negotiation, and presentation skills. Demonstrated ability to lead and inspire a team, focusing on achieving significant operational milestones and revenue goals with an emphasis on efficiency.
- While a Bachelor's degree is required, an advanced degree in Business Administration, Marketing, or a related field is preferred.
- Competitive pay and benefits
- Medical, dental, vision, life and disability insurance plans (100% paid for employees)
- 401(k) plan with company matching program
- Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
- Flexible PTO, 13 company wide days off throughout the year
- Winter and Summer Week-long Synchronized Company Shutdowns
- Equipment, tools, and reimbursement support for a productive remote environment
- Free Life360 Platinum Membership for your preferred circle
- Free Tile Products
- Be a Good Person - We have a team of high integrity people you can trust.
- Be Direct With Respect - We communicate directly, even when it's hard.
- Members Before Metrics - We focus on building an exceptional experience for families.
- High Intensity, High Impact - We do whatever it takes to get the job done.
- Alcohol or other substance use disorder (not currently using drugs illegally)
- Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
- Blind or low vision
- Cancer (past or present)
- Cardiovascular or heart disease
- Celiac disease
- Cerebral palsy
- Deaf or serious difficulty hearing
- Diabetes
- Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
- Epilepsy or other seizure disorder
- Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
- Intellectual or developmental disability
- Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
- Missing limbs or partially missing limbs
- Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
- Nervous system condition, for example, migraine headaches, Parkinson's disease, multiple sclerosis (MS)
- Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
- Partial or complete paralysis (any cause)
- Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
- Short stature (dwarfism)
- Traumatic brain injury
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Vice President of Ad Sales and Strategy - San Mateo, United States - Life360
Description
Life360's mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with services including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 66 million monthly active users (MAU) across more than 150 countries.
Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families—and those friends who are practically family.
Life360 has more than 500 remote-first employees and is growing For more information, please visit Life360 is a Remote First company, meaning a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely within the US.
About the Job
At Life360, we are poised for significant growth and are establishing a new advertising revenue channel that aligns with our core mission of bettering everyday family life. As the Vice President of Advertising Sales, you will play a pivotal role in this venture, guiding our entry into the advertising market and positioning us as a serious player in the industry. You will be joining us at a critical time where your contributions will have an immediate impact on our growth trajectory and long-term market positioning.
Reporting directly to the GM of Growth, you will spearhead our foray into the advertising market, driving a market entry that captures immediate market share and sets the stage for sustained growth. Early key initiatives will include enhancing our advertising capabilities to attract premium family-oriented advertisers and helping to establish collaborative relationships with top-tier brands and associated agencies.
This role presents a unique challenge for an entrepreneurial leader with a proven track record in revenue generation to build a significant business from the ground up. Utilizing our unique insights into family dynamics, you will develop and market advertising solutions that are impactful and resonate deeply with our user base.
Your leadership will be crucial in establishing a team capable of innovating in advertising monetization, specifically in the mobile and programmatic advertising sectors, where our strong brand and consumer insights offer a competitive edge. This role involves more than leading a business unit; it's about leveraging advertising to meaningfully enrich the lives of families around the world, integrating thoughtful and relevant advertising with our established services.
What You'll Do
What We're Looking For
Life360 Values
Our company's mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference
Our Commitment to Diversity
We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.
We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.
Are you legally authorized to work in the country where the job is located? *
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Are you an existing employee at Life360, Tile, or Jiobit? *
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For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.
As set forth in Life360's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.
If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:
A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.
A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
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Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.
As set forth in Life360's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.
Gender Please select Gender Are you Hispanic/Latino? Please select Are you Hispanic/Latino? Race & Ethnicity DefinitionsIf you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:
A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.
A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran Status Please select Veteran StatusVoluntary Self-Identification of Disability
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We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.
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