- Develop and execute go-to-market programs for our military aviation solutions that include messaging, positioning, and product launch strategies that contemplate each stage of the marketing funnel.
- Develop and execute a comprehensive product marketing plan that includes uniform messaging/positioning, product launches, and support material.
- Translate product capabilities and features into clear value propositions that resonate with target markets and buyer personas.
- Develop and execute strategies for identifying the most effective marketing channels to support our growth goals, to include digital marketing.
- Conduct market research to identify customer needs, pain points, and trends, and use that information to inform product marketing plans, messaging, and positioning
- Conduct ongoing competitive analysis and provide assessments of competitor positioning and messaging.
- Serve as the primary interface between the military aviation product team and marketing to ensure that marketing plans align with business objectives.
- Monitor and report on key performance metrics, such as customer acquisition costs, customer lifetime value, and conversion rates, to measure the effectiveness of marketing programs and make recommendations for improvements.
- Inform product feature set and overall product strategy by developing data-driven business insights, market research, and product performance analyses.
- Work with the internal Customer Support team to define optimal digital customer service experience for digital users and venue guests.
- 5+ years' experience in the military aviation industry either as a supplier or as a purchaser or end user, with knowledge of the B2G sales process and applicable regulatory frameworks
- Strong skills and relevant experience in product marketing or related discipline
- Demonstrated ability to translate technical concepts and capabilities into highly compelling business value propositions
- Startup/growth mentality: smart, self-starter, proactive, and a can-do cross-functional team player
- Bachelor's degree
- Exceptional communication and presentation skills
- Entrepreneurial drive, intellectual agility, and personal eagerness to develop with the needs of the business
- Self-motivated, energetic individuals with strong problem-solving and technical skills
- Demonstrated ability to learn new and complex topics quickly; Passion for solving complex problems and challenges in a highly technical and scientific environment
- Demonstrated ability to work comfortably in a highly collaborative, cross-functional, team-oriented, and matrixed environment
- Desire and demonstrated ability to thrive and produce results in a fluid, dynamic, and fast-paced environment
- While not required, direct experience with software suites for planning, coordinating, and conducting military flights, and/or the ForeFlight Military Flight Bag app is strongly preferred
- Medical, dental, vision insurance with Employer paid health premiums
- Open PTO Policy
- 401(k) with up to 10% company matching and immediate vesting
- 10 Weeks Paid Maternity Leave
- 4 Weeks Paid Paternity Leave
- Flight Training Rewards
- Tuition Stipend
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Product Marketing Manager, Military Aviation - Austin, United States - ForeFlight
Description
Military Aviation Product Marketing Manager Job DescriptionAt ForeFlight our passion is to make flying easier and safer through elegant, high-performing software applications. We are the market leader in iOS flying apps and flight operations software that is admired by pilots and non-pilots across the aviation industry.
We are seeking an experienced product marketing professional to lead our military aviation product marketing efforts. As part of the ForeFlight marketing team, you'll spearhead our marketing activities focused on our portfolio of software and services offerings on the military aviation market.
If you have a passion for driving growth through digital marketing and a healthy interest in military aviation, then this could be an amazing role for you.
Duties/ Responsibilities:
At ForeFlight, we know you want a rewarding career. To do that, you need challenging projects, a good work environment, and awesome coworkers. We believe in our employees, and we
empower them to make a direct impact on our products and services messaging. We strive to provide ForeFlighters and their loved ones with a world-class benefits experience, focused on supporting their physical, financial, and emotional wellbeing. Our benefits package includes but not limited to the following:
Product Marketing Manager, Military Aviation professionals in Austin
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