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    Product Marketing Manager, Business Aviation - Austin, United States - ForeFlight

    ForeFlight
    ForeFlight Austin, United States

    2 weeks ago

    Default job background
    Description
    We are seeking an experienced product marketing professional to lead our business aviation product marketing efforts.

    As part of the ForeFlight marketing team, you'll spearhead our marketing activities focused on our portfolio of software and services offerings on the business aviation market.

    If you have a passion for driving growth through digital marketing and a healthy interest in aviation, then this could be an amazing role for you.

    Duties and Responsibilities

    Develop and execute go-to-market programs for our business aviation solutions that include messaging, positioning, and product launch strategies that contemplate each stage of the marketing funnel.

    Develop and execute a comprehensive product marketing plan that includes uniform messaging/positioning, product launches, and support material.
    Translate product capabilities and features into clear value propositions that resonate with target markets and buyer personas.

    Develop and execute strategies for identifying the most effective marketing channels to support our growth goals, to include digital marketing.

    Conduct market research to identify customer needs, pain points, and trends, and use that information to inform product marketing plans, messaging, and positioning
    Conduct ongoing competitive analysis and provide assessments of competitor positioning and messaging.

    Serve as the primary interface between the business aviation product team and marketing to ensure that marketing plans align with business objectives.

    Monitor and report on key performance metrics, such as customer acquisition costs, customer lifetime value, and conversion rates, to measure the effectiveness of marketing programs and make recommendations for improvements.

    Inform product feature set and overall product strategy by developing data-driven business insights, market research, and product performance analyses.

    Work with the internal Customer Support team to define optimal digital customer service experience for digital users and venue guests.

    Skills & Requirements
    5+ years' experience in product marketing or related discipline, with a track record of success in B2B SaaS marketing roles or the aviation industry
    Demonstrated ability to translate technical concepts and capabilities into highly compelling business value propositions

    Startup/growth mentality:
    smart, self-starter, proactive, and a can-do cross-functional team player
    Bachelor's degree
    Exceptional communication and presentation skills
    Entrepreneurial drive, intellectual agility, and personal eagerness to develop with the needs of the business
    Self-motivated, energetic individuals with strong problem-solving and technical skills
    Demonstrated ability to learn new and complex topics quickly; Passion for solving complex problems and challenges in a highly technical and scientific environment
    Demonstrated ability to work comfortably in a highly collaborative, cross-functional, team-oriented, and matrixed environment
    Desire and demonstrated ability to thrive and produce results in a fluid, dynamic, and fast-paced environment
    While not required, direct experience with the aviation industry, especially corporate flight departments or charter jet operators, and/or the ForeFlight app is strongly preferred
    About ForeFlight, LLC.

    ForeFlight produces the best-selling iPad and iPhone app for pilots flying personal and business aircraft, corporate flight departments, and aircraft operators.

    Customers include individual pilots worldwide, Fortune 500 corporate flight departments, state and federal agencies, leading operators, the military, and leading aircraft OEMs.

    We have been in the App Store since its grand opening in July 2008 and are consistently ranked in the top 50 grossing iPad apps in the App Store.

    We are known for our exceptional software user interface design and responsive, customer support.

    ForeFlight Mobile, our flagship application, was named Aviation Consumer's 2011 App of the Year and received Flying Magazine's Editors' Choice Award for 2011, 2012, and 2013.

    Why You Should Join
    At ForeFlight, we know you want a rewarding career. To do that, you need challenging projects, a good work environment, and awesome coworkers.

    We believe in our employees, and we empower them to make a direct impact on our products and services messaging.

    We strive to provide ForeFlighters and their loved ones with a world-class benefits experience, focused on supporting their physical, financial, and emotional wellbeing.

    Our benefits package includes but not limited to the following:

    Medical, dental, vision insurance with Employer paid health premiums
    Open PTO Policy
    401(k) with up to 10% company matching and immediate vesting
    10 Weeks Paid Maternity Leave
    4 Weeks Paid Paternity Leave
    Flight Training Rewards
    Tuition Stipend

    #J-18808-Ljbffr
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