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    Senior Media Manager - Austin, United States - Adspace®

    Adspace®
    Adspace® Austin, United States

    2 weeks ago

    Default job background
    Retail
    Description

    Why you should apply

    We Work Hard & Celebrate Success

    100% Remote - Work From Anywhere :)

    Competitive Salaries

    401k Matching

    Health, Dental & Vision Insurance

    Unlimited Paid Vacation

    Amazing People

    Leadership Opportunities

    Fast Growth

    Good Vibes

    Free Learning & Training

    Job Description

    The Senior Paid Media Account Manager is an Adspace team leader responsible for managing Paid Search and Paid Social ad campaigns, especially across Meta Ads and Google Ads, to generate profits for our clients. The candidate's ultimate objective is to serve clients, deliver excellent results, and scale paid media accounts by driving equal or lower costs per customer acquisition while increasing paid media spend. They should demonstrate outstanding communication, management, and leadership skills along with expertise in advertising and marketing principles to evaluate the most cost-effective paid media solutions for clients.

    Ideal Candidate

    The ideal candidate should have at least 5 years of paid media agency experience across multiple channels. The candidate should have extensive knowledge and experience in both the strategy and tactics of Paid Media, including creating customized multichannel advertising strategies for clients and hands-on implementation of these strategies for clients. The candidate should have knowledge and hands-on experience with the following ad channels:

    • Meta Ads
    • Google Ads
    • TikTok Ads
    • Amazon Ads
    • LinkedIn Ads
    • Pinterest Ads
    • Bing Ads
    • Programmatic Advertising platforms
    • CTV Advertising platforms
    • Digital Out Of Home (DOOH) Advertising

    Responsibilities

    • Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads on both Paid Search and Paid Social media accounts
    • Conduct thorough brand and website audits to understand our clients' key value proposition, core products, brand aesthetic, and identify opportunities to successfully market them and make them stand out in the marketplace.
    • Ensure SEO and CRO basics are in place
    • Manage between 10-15 paid media accounts on behalf of Adspace clients, with aggregate monthly spending ranging between $25,000 - $500,000.
    • Utilize Google Analytics, Google Search Console, Ahrefs, and SEMRush to develop insights and action items intended to increase our clients' revenues.
    • Staying informed with Paid Media industry best practices, new trends and technologies, and platform updates
    • Monitoring purchased media to ensure that the advertisements appear as planned across high-quality publisher sites.
    • Compiling daily, weekly, monthly, and lifetime reports with key performance metrics in Data Studio to quantify results and communicate them to the client.
    • Preparing advertising schedules and timelines for client onboarding, campaign launch, and ongoing account optimization and maintenance.
    • Developing advertisement copy for paid media campaigns with the ultimate objective of generating action, interest, and engagement from the targeted audience.
    • Continuously monitor, identify, and improve all three components of the AdWords Quality Score: Ad Relevance, Expected CTR, and Landing Page Experience
    • Assure keyword targets, landing page content, and text ad copy are all in close alignment and optimized
    • Preparing design assets for Google Display Network campaigns in Photoshop by sourcing images, resizing images, and placing text overlay, logos, and iconography on raw images.
    • Assure conversion tracking is QA'ed within AdWords to track all pertinent events within the sales funnel
    • Monitor and test campaign SMART bidding strategies: Target CPA, Target ROAS, Enhanced CPC, Maximize Conversions, and more.
    • Create and implement campaign A/B test experiments to identify optimal campaign settings
    • Daily completion of all administrative tasks such as Timesheets and Weekly Wins.
    • Recording all client-facing tasks and deliverables in internal project management software.
    • Implementation and continuous maintenance of the Alpha Beta campaign structure to ensure ad spend is focussed on top-performing keywords while the Beta campaigns continue to play an R&D role by uncovering new top-performing keywords.

    Skills and Experience:

    • Required at least 5+ years of agency experience managing Paid Search and Paid Social campaigns at an agency or e-commerce brand.
    • Proven leadership experience with an ability to recruit, hire, manage, and develop a high-performing team.
    • A comprehensive understanding of Meta Ads, Google Ads, Tiktok Ads, and Amazon Ads including but not limited to: ad auction, bidding types, general advertising ecosystem, copy & creative, best practices, bid and optimization strategies, and campaign objectives.
    • Experience in media planning, buying, and/or analysis with budgets exceeding $100k monthly.
    • Strong understanding of Google Analytics and eCommerce view.
    • Analyzed and reported on digital media accounts and campaign trends.
    • Proven track record of retaining paid media accounts in previous experience
    • Success in growing and scaling Paid Search campaign budgets in previous experience
    • Experience utilizing heatmapping tools (such as HotJar, CrazyEgg, etc.) to improve user experience and efficiency a Plus
    • Strong work ethic
    • Demonstrated problem-solving capabilities in a client-facing role. Professional and respectful demeanor towards internal and external business partners.
    • Effective time management in a professional setting.
    • Can effectively collaborate in a team environment
    • Integrity and optimism, regardless of the situation.
    • Use information, data, and resources to proactively identify and solve problems to get the job done.
    • Bachelor's degree or equivalent preferred.
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