Manager, Social Media Strategist - Austin, United States - Expedia Group

Expedia Group

Verified Company

Austin, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Manager, Social Media Strategist
Do you thrive in the fast-paced world of social media and have a passion for travel? Are you a strategic thinker with a drive for data-informed decision making? If so, Expedia Group wants you

As the Manager, Social Media Strategist you will be working closely and reporting to the Senior Manager, Global Social Media for Expedia Brand to develop and implement a winning social media strategy across multiple platforms and campaigns globally.

You will be the trusted advisor ensuring our Expedia Brand social presence is engaging, inspiring, and drives business results.

What You'll Do:

Assist in developing social channel strategies driven by purpose and impact
Partner with global social media team members to implement holistic vision for social media's role in amplifying Expedia brand and messaging aligned to business goals
Create strategic social briefs with content lead to deliver clear guidelines for campaign and communication priorities for brand marketing, partnerships, and creative teams
Develop strategic recommendations on the daytoday implementation of the social media strategy and BAU content across platforms (e.g., Meta, TikTok, YouTube, X, etc.) to build stronger social communities
Supervise content calendars, publishing, and community management
Monitor brand reputation and work closely with crisis communication response team and customer service teams
Advocate brand visual identity and tone of social to create consistency across social for Expedia globally
Stay uptodate on the latest on popculture, social media trends, and identify opportunities to leverage new platforms and features
Analyze social media performance metrics and social media listening to make datainformed recommendations
Provide council to paid boosting social campaign performance, identifying areas for improvement and reporting on key results
Track social media budget spending, ensure budgeted resources match priorities and resources effectively
Collaborate crossfunctionally with partners to deliver on shared goals and build relationships
Maintain relationships with external platform partners, agencies and creators who support our social media efforts
Foster a collaborative and creative environment across the team that is inclusive and respectful

Who You Are:

Minimum 5+ years of experience in social media marketing, with a proven track record of success in a strategist role
Experience in working on a global team with demonstrated experience across multiple regions preferred
Indepth knowledge of major social media platforms and best practices, including paid boosting advertising strategies, and campaign and community management
Familiarity with tools like Sprinklr, Microsoft SharePoint, and Keynote a plus
Strong understanding of social media analytics and reporting tools, with the ability to translate data insights into actionable strategies
Inherent understanding of Internet culture, social demographics, how to build community, and know how to show up on social in an authentic way
Passion for travel and the tourism industry, with a keen understanding of regional and local market social landscapes
Experience working in a fastpaced, dynamic environment
A strategic thinker with the ability to develop and execute complex plans
Experience with influencer marketing, particularly within the travel industry a plus

The total cash range for this position in Austin is $110,500.00 to $155, Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Seattle is $110,500.00 to $155, Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in West Hollywood is $110,500.00 to $155, Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience.

Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program.

To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.