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    Email Marketing Content - Vienna, United States - Shuvel

    Shuvel
    Shuvel Vienna, United States

    6 days ago

    Default job background
    Description
    Email Systems Data and

    Content Specialist:
    Ensure maximization of data and content in support of delivering personalized and accurate email marketing communications.

    This role will pay particular focus to email systems data and content management and enable daily targeting file operations, delivery, and quality assurance of email campaigns.

    Role will require email service provider systems expertise, attention to detail in entering email content, and application/enablement of data delivery from marketing automation tool to email service provider in support of delivering emails to members.

    Works on assignments requiring considerable judgment, attention to detail, with high impact to member experience. Individual should be able to complete tasks and collaborate with team members with minimum supervision required.


    Primary Responsibilities:
    Act as main liaison to Campaign Execution Team in delivering email experiences for Marketing SCRUM teams, Marketing Production teams, Trigger Email Validation teams
    Act as main liaison to Email Marketing Strategy team as it pertains to delivery and deployment of seamless member experiences
    Enabling implementation of email marketing content and daily operations of emails systems data delivery and Quality Assurance
    Ensuring timely activation of promotional email content
    Identifying, defining, and implementing email data enablement process improvements

    Day to day tasks will include:


    Updating content data extensions in Salesforce Marketing Cloud and provide quality assurance by previewing automations, ensuring content renders correctly, variable data is population, and email experience is performing as expected.

    Ensuring accuracy and continuity of data entered in marketing communications launch plan and Salesforce Marketing Cloud data extensions.

    Providing maintenance of Salesforce Marketing Cloud pertaining to:
    Processing opt-outs
    Updating internal seed lists
    Enabling daily data delivery of marketing automation tool (PEGA)
    Monitor and facilitate NBA, BNB, Trigger File Delivery in SFMC
    Validating daily email send quantities
    Confirming journey builder, automations, and trigger email automations are functioning as expected
    Monthly data back up of Master Content Data Extension housed in Salesforce Marketing Cloud
    Managing Email Content Communication Codes (Content Management Tags)
    Establishing Communication Codes in the Salesforce Marketing Cloud
    Documenting and Tracking Communication Codes in Content Management Spreadsheet
    Sharing Communication Codes with Marketing Stakeholders and developing any associated campaign versioning
    Troubleshooting any identified issues with Communication Codes
    Completing email activation tickets in Azure Dev Ops (ADO) to complete quality assurance testing of new email actions – tickets include E2E (end-to-end) testing and quality assurance checks
    Assisting in quality assurance process for email deployments


    Additional duties may include:
    Enablement of data to enhance 1:1 member personalization in email marketing communications
    Troubleshooting in Salesforce Marketing Cloud (SFMC)
    Custom Data Extract Automation errors to Orchestration Team/PEGA response file output
    Resolving missing response file data with SFMC
    Missing/incorrect data in PEGA table impacting Tableau dashboard analytics
    Automation errors in SFMC
    Journey Builder errors in SFMC
    SFMC support tickets


    Required experience:
    Self-starter with experience contributing in integrated cross-functional teams.

    Strong knowledge of email marketing, sophisticated email service providers (ESPs), email compliance, spam regulation, and best practices for email data design and deliverability.

    In-depth experience and advanced knowledge of email service provider tools, high attention to detail pertaining to data entry into system data extensions, and proven ability to troubleshoot system errors.

    Major contributor to email operations with minor contributions and understanding of overall email marketing campaign development.

    Experience with delivering custom content to audience and comfortability in enabling operations between marketing data automation tool and email service provider.


    Desired experience:


    Bachelor's Degree in a related field such as Marketing, Strategy, Business, Finance, or the equivalent combination of education, training, and/or experience.

    Hands on experience with marketing campaign execution and understanding best practices.

    Hands on experience in Salesforce Marketing Cloud and integration with marketing automation tools – including custom data exact troubleshooting, data extension content entry, understanding of automations, and ability/desire to keep up to speed on new system functionality.

    Experience with and understanding of email marketing automation best practices, and experience with PEGA automation tool or similar.
    Experience in supporting the operations for go-to-market plans that drive results toward business priorities and goals.

    Ability to multi-task and prioritize with minimal direction; possesses appropriate tactfulness and assertiveness to problem-solve and propose changes in team processes.

    Working knowledge of financial and marketing industry trends, products, and services.
    Experience working in Agile work streams.
    Experience working in large marketing organizations with distributed ownership of tasks by role.


    Qualities:
    strong communicator – both written and verbal, proactive, takes initiative to find opportunities to make an impact, active contributor in meetings, natural leader, builds strong relationships, earns respect from colleagues

    #J-18808-Ljbffr
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