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Marketing Manager
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Manager, Marketing
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Marketing Manager
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Marketing Manager
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Marketing Manager
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Carestream Dental Atlanta, United StatesTh · is person · will be a key player in our marketing team · , creating · demand for · Healthcare IT · SaaS · in the dental · domain. This role involves strategizing, implementing, and optimizing demand generation programs across all marketing channels to drive revenue g ...
Content Marketing Manager - Atlanta, United States - Engagifii
Description
Hybrid Content Marketing and Product Marketing Manager - SaaS Platform for Non-ProfitsAre you a
creative storyteller
with a passion for
crafting compelling content
in various formats? Do you thrive on the challenge of
bringing a product to life through captivating narratives, videos, and graphics ? Join our team as a Content-focused Product Marketing Specialist and unleash your creativity to drive the success of our SaaS platform tailored for associations non-profits.
With a legacy of innovation and a steadfast commitment to excellence, we are on the brink of a new era as we prepare to introduce our latest groundbreaking software solutions to the market.
As we embark on this journey,
we are seeking a seasoned Content Marketing Manager with a deep understanding of complex software solutions to drive our marketing efforts and establish our brand as a thought leader in the industry.
We are looking for a dynamic and experienced Content Marketing Manager to lead our content marketing efforts and drive engagement with our target audience.
In this role, you will leverage your expertise in content creation and your understanding of complex software solutions to develop compelling marketing collateral that resonates with our audience and drives meaningful interactions with our brand.
This is a unique opportunity to play a key role in shaping the success of our products and establishing our brand as a thought leader in the industry.
As our first in-house marketing manager,you will be the creative force behind the success of our SaaS platform, responsible for planning and creating compelling content and materials that resonate with non-profit audiences
. Working closely with our Product Leadership and Revenue (US) and product managers (India), you will be the go-to expert for all aspects of content creation to support product launches, as well as sales and customer success initiatives.
What You'll Do:
Develop and execute a comprehensive
content marketing strategy
aligned with our go-to-market plan, leveraging your expertise to
drive brand awareness, engagement, and conversion .
Create a wide range of marketing collateral , including blog posts, articles, whitepapers, case studies, infographics, videos, webinars, and presentations, to showcase the value proposition of our complex software solutions and address the needs and pain points of our target audience.
Collaborateclosely with
product management, sales, and customer success teams
to gather insights and
ensure alignment on messaging
and content priorities.
Translate complex technical concepts
into clear, compelling, and accessible content that resonates with both technical and non-technical audiences.
Conduct market research and competitive analysis
to identify content trends, industry insights, and opportunities for thought leadership.
Optimize content for SEO and lead generation , leveraging best practices and analytics to measure performance and drive continuous improvement.
Manage content distribution across multiple channels , including our website, blog, social media, email campaigns, and third-party platforms, to maximize reach and engagement.
Stay up-to-date on industry trends, best practices, and emerging technologiesto inform and enhance our content strategy, serving as a subject matter expert within the organization.
Requirements
Who You Are:
2-4 years of experience in
content marketing
with a strong track record of creating compelling content for complex software solutions.
Experience with a
starup
a plus
Deep understanding of complex software solutions and the
ability to translate technical concepts into clear and compelling content .
Excellent writing and editing skills , with the ability to craft clear, concise, and persuasive content tailored to different audiences and channels.
Creative thinker with a passion for storytellingand a keen eye for visual design, able to bring ideas to life in innovative and impactful ways.
Video production experience , from concept development to editing and publishing.
Proven experience
creating a wide range of collateral necessary to successfully launch a new software product , including but not limited to product descriptions, case studies, blog posts, email campaigns, website content, and other marketing materials.
leveraging content marketing to drive lead generation and customer acquisition , with a demonstrated ability to develop and implement strategies that optimize content for lead generation, nurturing prospects through the sales funnel, and ultimately contributing to revenue growth.
with the ability to manage multiple projects simultaneously and meet tight deadlines in a fast-paced environment.
Proficiency in
content management systems , marketing automation tools, and analytics platforms.
Ability to work independently and
take initiative , while also thriving in a collaborative environment.
Experience in the association or non-profit sector is preferred but not required.
Benefits
What We Offer:
The opportunity to make a real difference in the lives of non-profit organizations.
A dynamic and supportive work environment.
Competitive salary and benefits package, including 401K retirement plan.
Career growth opportunities within a growing company.
The chance to be part of a passionate team making a positive impact on the world.
Hybrid work environment (2-3 days in office located near 285/75)
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