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Digital Marketing Manager - California, United States - Arkose Labs
Description
Position Summary
Arkose Labs is looking for a seasoned Digital Marketing Manager, who will focus on demand generation and integrated digital ad campaigns.
This role will be responsible for coordinating, supporting and executing digital marketing campaigns through various online marketing channels to drive lead generation and brand awareness in support of corporate goals.
This role will also have a primary focus on the planning, strategy, execution, maintenance and optimization of digital campaigns.
This role will partner closely with various internal and external cross-functional teams, including Product Marketing, Design, Marketing Operations, Campaigns, and Web Development to develop, test and optimize campaigns.
The ideal candidate has a solid understanding of digital marketing across a multitude of channels including social, display, web, email, search as well as experience driving ad operations, Account Based Marketing (ABM), CRM, and marketing measurement.
You will align the digital marketing plan with the entire marketing plan, and implement best practices in campaigns.Responsibilities
Develop a deep understanding of existing and prospective users and what drives them to convert into leads.
Own all paid digital marketing campaigns. Work with the agency and marketing teams to deliver a cost effective campaign while increasing lead volume and quality.
Identify and size opportunities in Arkose Labs' advertising accounts (such as Google Ads, Bing Ads, LinkedIn ads, YouTube Ads, etc.), and develop demand gen processes that improve campaign performance and drive revenue growth.
Track campaign performance metrics closely by channel, persona, content, use case, program vendor, and more. Understand and follow UTM parameters and related industry standards as it relates to digital marketing.
Partner closely with the demand gen, ABM, content, web, creative teams to get required assets and creatives.
Drive excellence in our campaign operations and reporting. Offer feedback and advice for improvements. Share insights and drive optimization efforts cross-functionally.
Minimum Required Knowledge, Skills, And Abilities
5+ years working in digital marketing, growth marketing, user acquisition, and demand generation areas. Experience in the cybersecurity or fraud prevention space is a plus.
Lead campaign execution across channels, including ad configuration, asset maintenance, and creating tracking tags
Experience with audience segmentation and dynamic content. Strong understanding of Google Analytics, 6Sense, Google Tag Manager, and testing tools.
Experience with CRM, marketing automation systems and digital marketing tools
Strong interpersonal and team player skills with an ability to communicate at all levels of an organization both internally and externally
You must be:
Driven to work in a fast-moving, high-growth company, to own and design programs, and to make a meaningful impact on the success of the business.
Able to travel occasionally for internal and/or agency meetings
Why Arkose Labs?
At Arkose Labs, our technology-driven approach enables us to make a substantial impact in the industry, supported by a robust customer base consisting of global enterprise giants such as Microsoft, Roblox, OpenAI, and more.
We're not just a company; we're a collaborative ecosystem where you will actively partner with these influential brands, tackling the most demanding technical challenges to safeguard hundreds of millions of users across the globe.
Why do top tech professionals choose Arkose Labs?Cutting-Edge Technology:
Our high-efficacy solutions, backed by solid warranties, attract leading, global enterprise clients.
Innovation and Excellence:
We foster a culture that emphasizes technological innovation and the pursuit of excellence, ensuring a balanced and thriving work environment.
Experienced Leadership:
Guided by seasoned executives with deep tech expertise and a history of successful growth and equity events.
Ideal Size:
We're structured to be agile and adaptable, large enough to provide stability, yet small enough to value your voice and ideas.
Join us in shaping the future of technology. At Arkose Labs, you're not just an employee; you're part of a visionary team driving global change
The most recognizable brands in the world select Arkose Labs, including OpenAI, Roblox, Microsoft, Adobe, Expedia, Snapchat, Zilch, and ZipAir.
We value:
People -
independent thinkers making data-driven decisions and taking project ownership
Teamwork -
building trust, respect, and integrity to openly communicate and constructively challenge one another
Customer Focus -
customer empathy and problem-solving obsession
Execution -
actions with precision, professionalism, and urgency
Benefits:
Competitive salary + Equity
401k plan with company match
Robust benefits package- 90% medical, dental, vision coverage for employees and 75% for dependents
Flexible PTO
Life insurance coverage
Flexible working hours to support personal well-being and mental health
WorkLifeMatters Employee Assistance Program
Arkose Labs is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law.
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