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Menlo Park

    Sr. Field Marketing Manager - Menlo Park, United States - Genesys

    Genesys
    Genesys Menlo Park, United States

    1 week ago

    Default job background
    Description
    Build something new with a world-class team.


    At Genesys, we allow our employees to make their mark by entrusting them to make decisions and do what they've been hired to do: their very best.

    Your potential is waiting; why are you?

    Summary


    The Genesys North America Integrated Marketing team is looking for a rock star marketer to own the West Enterprise segment of the North America field marketing strategy.

    As the primary liason between Sales and Marketing, the Sr.

    Field Marketing Manager will need to understand go-to-market (G2M) and sales priorities of the business, apply a "General Manager" mentality and build a regional field marketing plan to deliver on those priorities through a mix of virtual and in-person marketing programs.

    The Sr.

    Field Marketing Manager needs to identify and generate awareness and demand by using a variety of marketing vehicles and tactics.

    The focus is on the top big bet accounts to meet the growth objectives of the business and drive pipeline acceleration.

    This field marketer is also responsible for interfacing directly with sales leadership, account owners/teams, and requires strategic marketing leadership, cross-team, and organizational teamwork, excellent communications, and project management skills, along with a passion for driving the right customer and prospect experience.


    In this role, you will own the West Enterprise field marketing strategy and report to the Head of North America Integrated Marketing.

    You will work closely with the extended team to execute a wide range of demand generation programs to ultimately drive leads and pipeline.

    The team is seeking someone who is strategic, able to work in a fast-paced organization, and is a team player who will add to the Genesys culture.


    Key responsibilities:


    Develop a field marketing plan with input and expertise from key internal stakeholders; to include hybrid, digital and in-person programs.

    Experience working with and marketing to enterprise accounts.
    Facilitate the conversation with sales stakeholders and align field marketing plan to meet sales and marketing goals.

    Develop and drive innovative integrated marketing strategies, digital and physical, to meet and exceed marketing and sales objectives, leveraging a mix of events, digital, and white-glove experiences.

    Research and identify third-party programs to drive new logos, thought leadership and brand awareness and develop new and innovative ways to reach our audience through solution-focused content and programs.

    Build and maintain a strong relationship with key stakeholders to ensure Sales/Marketing alignment on all programs
    Work with Partner Marketing to drive demand gen and channel relationships
    Manage the allocated Marketing budget to drive optimized investment and ROI

    Knowledge, Skills and Experience:
    A minimum of seven years software/technology field marketing experience
    Highly efficient team player, with the ability to also work independently in a fast-paced, fluid, sometimes ambiguous environment.
    Experience creating and delivering events and digital marketing campaigns email that produce results.
    Self-motivated, able to work autonomously and communicate with remote management for extended periods of time.
    Experience owning pipeline targets is a plus.
    High energy and the ability to manage multiple initiatives.
    Knowledge of lead generation and sales cycles for revenue growth
    Track record of partnering with a high energy, direct sales force
    Knowledge of Salesforce, Asana and other MarTech is preferred
    30% travel required
    Bachelor's degree
    Benefits

    Medical, Dental, and Vision Insurance
    Telehealth coverage
    Flexible work schedules and work from home opportunities
    Development and career growth opportunities
    Open Time Off
    401(k) matching program
    Adoption Assistance
    Infertility treatments


    About Genesys:
    Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries.

    Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service our vision for empathetic customer experiences at scale.

    With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement.

    By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty.

    Visit

    .


    Reasonable Accommodations:


    If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may complete the Reasonable Accommodations Form for assistance.

    Please use the Candidate field in the dropdown menu to ensure a timely response.

    This form is designed to assist job seekers who seek reasonable accommodation for the application process.

    Submissions entered for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.

    Genesys is an equal opportunity employer committed to equity in the workplace.

    We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.


    Compensation:
    This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

    $114, $224,650.00


    Benefits:
    Medical, Dental, and Vision Insurance.
    Telehealth coverage
    Flexible work schedules and work from home opportunities
    Development and career growth opportunities
    Open Time Off in addition to 10 paid holidays
    401(k) matching program
    Adoption Assistance
    Fertility treatments
    More details about our company benefits can be found at the following link:

    If a Genesys employee referred you, please use the link they sent you to apply.


    About Genesys:
    Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries.

    Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service our vision for empathetic customer experiences at scale.

    With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement.

    By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty.

    Visit

    .


    Reasonable Accommodations:
    If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may complete the

    Reasonable Accommodations Form

    for assistance. Please use the Candidate field in the dropdown menu to ensure a timely response.

    This form is designed to assist job seekers who seek reasonable accommodation for the application process.

    Submissions entered for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.

    Genesys is an equal opportunity employer committed to equity in the workplace.

    We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

    Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
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