- One LSC
- Student Focused
- Own It
- Advance Equity
- Cultivate Community
- Choose Learning The Chronicle of Higher Education's "Great Colleges to Work For " is designed to recognize colleges that have been successful in creating great workplaces and to further research and understanding of the factors, dynamics and influences that have the most impact on organizational culture at higher education institutions.
- Knowledge of marketing strategies and advertising techniques, especially in the context of higher education
- Understanding of market research methods and analysis, including segmentation, targeting, and positioning
- Knowledge of data analytics tools and techniques to measure advertising effectiveness and ROI
- Working knowledge of various digital marketing platforms and respective advertising formats
- Ability to analyze complex data sets to derive actionable insights
- Excellent verbal and written communication skills
- Ability to manage multiple projects simultaneously and meet deadlines
- Ability to adapt to changing market trends and adjust advertising strategies accordingly
- Ability to work effectively in a team and collaborate with other departments
- Ability to build and maintain strong professional relationships with vendors, colleagues, and other stakeholders PHYSICAL ABILITIES:
- Equipment used includes, PC workstation running on a LAN in a Microsoft Windows environment, calculator, phone and other general office equipment
- Interface with internal and external contacts as needed to carry out the functions of the position
- Work is performed in a climate-controlled office with minimal exposure to safety hazards REQUIRED QUALIFICATIONS:
- Bachelor's degree and at least 3 years of related work experience, or an equivalent combination of education and experience PREFERRED QUALIFICATIONS:
- Bachelor's degree in Marketing, Advertising, Business Administration, or a related field
- Experience in advertising, digital marketing, or a related role Salary
- Length of time (specific months and years) of employment
- If the position was full time or part time
- If the position was paid or unpaid
- Level of degree completed including date earned.
- Unofficial transcript for highest earned degree Additionally, any certifications listed as required or preferred in the Lone Star College job description should be included in the resume submitted.
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Manager, Marketing - University Park, United States - Lone Star College
Description
Commitment to MissionThis job carries with it the obligation to uphold the Mission of Lone Star College (LSC) in carrying out the duties of the position. A commitment to positive interpersonal behaviors, professional communication, integrity, leadership, stewardship, respect and accountability to LSC students and employees is essential.
Cultural Beliefs
Lone Star College has been recognized in multiple categories.
Campus Marketing Statement
Lone Star College-University Park
Lone Star College offers high-quality, low-cost academic transfer and career training education to 80,000+ students each semester. LSC has been named a 2023 Great Colleges to Work For institution by the Chronicle of Higher Education.
LSC consists of eight colleges, seven centers, eight Workforce Centers of Excellence and Lone Star Corporate College.
Established in 2012, Lone Star College-University Park has been recognized nationally and internationally for its innovation, as well as its focus on student access and success. Conveniently located off SH 249 in the heart of northwest Houston, Lone Star College-University Park is known as the "community's college," providing students with highly affordable degree and certificate programs that transfer seamlessly to four-year universities or lead to direct employment. Campus facilities include the Center for Science & Innovation, the Energy & Manufacturing Institute, Learning Innovation Labs and the Geology Rock Wall.
Location address is 20515 SH 249 (TX 249 and Louetta Road), Houston, TX
Job Description
PURPOSE AND SCOPE:
The Manager, Marketing and Advertising is responsible for driving student engagement and enrollment by identifying and cultivating effective advertising opportunities. This position will stay abreast of market trends, maximize ROI in advertising spending, and build productive relationships with vendors.
This is a temporary position. Continuation of the position is dependent upon raising $500,000. The position will be terminated if funding is not reached.
ESSENTIAL JOB FUNCTIONS:
1. Identifies emerging platforms and channels ideal for reaching prospective students
2. Continuously researches and analyzes current market trends in the higher education sector
3. Develops and implements innovative advertising strategies to increase student engagement and enrollment
4. Collaborates with internal marketing teams to align advertising campaigns with overall strategic goals
5. Collaborates with Admissions and Student Services to understand departments needs and how advertising can support strategic goals
6. Monitors and analyzes advertising campaign performance using data analytics
7. Identifies, engages, and negotiates with potential advertising vendors and platforms
8. Prepares reports on advertising campaign results and presents findings to leadership
9. Responsible for other reasonable related duties as assigned
KNOWLEDGE, SKILLS, AND ABILITIES:
The work is sedentary. Typically, the employee sits comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items, such as papers, books, or small parts; or driving an automobile. No special physical demands are required to perform the work.
WORK SCHEDULE AND CONDITIONS:
Hiring salary range is $48,152-$55,375
Lone Star College provides a hiring salary range for all posted full-time non-faculty positions. Where your salary offer would fall in that range is determined by your related experience and education. Should you receive an offer of employment from Lone Star College, the resume submitted in the application process will be utilized to calculate your salary offer. The information outlined below will provide the Office of Human Resources everything needed to determine an accurate starting salary.
Your resume should provide a complete picture of your work experience. The resume should include the following information for each position listed:
Benefits Marketing Statement
By joining our top-notch institution, you will enjoy being a part of an organization that offers a supportive, collegial work environment and excellent work/life balance. This includes a full comprehensive and competitive benefits package, a generous number of paid holidays and vacation days, wellness programs, tuition waiver, professional development opportunities and more.
Special Instructions
Go to the Job Search page, click on 'My Activities' at the top of the page. Under My Cover Letters and Attachments you will click on 'Add Attachment.' Please be sure to put the Job ID# in the title once you name your file for cover letters only, unless you attached your cover letter with your resume.
If you are applying for an Instructional position (i.e. Faculty, Adjunct Faculty, Instructor), please ensure you include the following to be considered: Resume/CV, Cover Letter, Teaching Philosophy, and unofficial transcripts.
You must limit your file name for any attachment to 40 characters or less.
How to Apply
ALL APPLICANTS MUST APPLY ONLINE ONLY
We will not accept application material received via fax, email, mail, or hand delivered.
Postings for part-time and adjunct positions are active for the academic year. By selecting the option to receive notifications on your profile, you will begin receiving electronic communication regarding new opportunities with Lone Star College (LSC).
If selected for an interview, a recruiter will contact you by phone, or email to schedule an interview.
Lone Star College participates in the E-Verify program, under which Lone Star College provides the federal government with information from each new employee's Form I-9 to confirm that the employee is authorized to work in the United States.
More information on the E-Verify program is available at .
Lone Star College is an EEO Employer. All positions are subject to a criminal background check.
