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    Head of Online Marketing - Sarasota County, FL, United States - Taylor Morrison

    Taylor Morrison
    Taylor Morrison Sarasota County, FL, United States

    2 weeks ago

    Default job background
    Description
    We trust that as a Marketing Manager you will: (responsibilities)


    Lead overall management, coordination and execution of assigned marketing activities for Florida area divisions based on overall regional strategy, plan and direction.

    Act as local marketing expert and leader in assigned areas-attending management meetings, sales meetings, and other key activities as assigned.

    On a daily basis manage marketing requests and creative projects to ensure process for regional and local marketing materials is completed.

    Assist Director of Marketing with any and all tasks as assigned to provide support to implement all regional marketing programs.

    Manage creative and PR agencies and corporate teams in the request of and creation and printing of any marketing collateral and materials and PR projects as assigned.

    Manage the digital marketing strategy at the regional level in partnership with the Regional Director of Marketing
    Manage digital tools, including interactive site maps, online reservation system and website
    Manage advertising programs and liaison to various vendors as assigned.

    Manage collateral process and maintain all collateral supplies, samples and files including to floor plans, sales materials and creative samples.

    Manage the production, planning and staffing of special projects and events, Grand Openings, etc.
    Maintain and organize project files, budgets, spreadsheets and other project resources as required.

    Utilize shared team to ensure all advertising, digital, production and creative initiatives and efforts are effectively supporting local markets and completed timely.

    Manage and maintain overall schedules and execution of marketing programs for local markets.
    Maintain ongoing milestone schedules for all communities in assigned area.
    Coordinate the schedule and execution of emails/e-blasts and work with digital leads to track success of programs
    Schedule, organize and maintain visual assets in the media library to include photography, art, virtual tours, etc
    Project Management
    Bachelor's degree in Marketing, Communications, or other related field or 3-5 years of marketing experience with project management experience a plus
    You are proficient in all Microsoft Office Applications as well as have savvy computer skills
    You understand the need to be organized, flexible and prioritize tasks in order to meet deadlines

    Interviewing, selecting, and training employees;
    handling employee grievances or complaints, or disciplining employees;
    Planning the work; Determining the types of equipment to be used in performing work, or materials needed;
    Planning budgets for work;
    Monitoring work for legal or regulatory compliance;
    Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

    Report as assigned daily and adhere to schedule - Some travel to other divisions is required
    Ability to access, input, and retrieve information from a computer and/or electronic device
    Comply with company policies and procedure

    Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement.

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