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    Digital Marketing Coordinator - Sarasota, United States - Hey Honey SkinCare

    Hey Honey SkinCare
    Hey Honey SkinCare Sarasota, United States

    3 weeks ago

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    Description

    Job Description

    Job Description

    About Us

    Hey Honey Skincare is hiring. We are seeking a creative and detail-oriented Digital Marketing person to join our dynamic Digital team.

    Job Overview

    The Digital Marketing Specialist will be a part of a team that is managing websites, working on visuals and technical functionality, and driving our digital marketing efforts through SEO, SEM, and email marketing campaigns. This role requires a blend of technical skills, creative vision, and strategic thinking to boost our online presence and engagement.

    Our Digital team is in charge of the below:

    • Website Management:
      • Maintain and update website content to ensure it is current and engaging.
      • Collaborate with web developers and designers to improve site usability, design, and performance.
      • Troubleshoot technical issues and ensure the website is optimized for performance and security.
    • Visual Design:
      • Create and design visually appealing web pages, graphics, and marketing materials.
      • Ensure all visual content aligns with the company's brand guidelines and aesthetic.
    • SEO & SEM:
      • Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
      • Conduct keyword research, analyze website analytics, and optimize content for search engines.
      • Manage and optimize SEM campaigns (e.g., Google Ads) to maximize ROI.
    • Email Marketing:
      • Design and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows.
      • Segment email lists, track campaign performance, and optimize for higher open and click-through rates.
    • Analytics & Reporting:
      • Monitor and analyze website performance using tools such as Google Analytics.
      • Provide regular reports on digital marketing metrics, insights, and recommendations for improvement.

    Qualifications

    • Bachelor's degree in Marketing, Communications, or a related field.
    • 2+ years of experience in digital marketing, web management, or a similar role.
    • Proficiency in web content management systems, HTML/CSS, and design software (e.g., Adobe Creative Suite).
    • Strong understanding of SEO, SEM, and email marketing best practices.
    • Experience with web analytics tools (e.g., Google Analytics) and marketing automation platforms.
    • Excellent communication, organizational, and project management skills.
    • Creative thinker with a keen eye for design and detail-oriented approach.

    Why Join Us?

    • Opportunity to work with a talented and passionate team.
    • Professional development and growth opportunities.
    • Collaborative and innovative work environment.
    Company DescriptionHey Honey is a beauty company located in Sarasota Fl.

    Company Description

    Hey Honey is a beauty company located in Sarasota Fl.
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