Jobs
>
Austin

    Marketing Segmentation Manager - Austin, United States - Kendra Scott

    Kendra Scott
    Kendra Scott Austin, United States

    2 days ago

    Default job background
    Description
    Job Description

    About Kendra Scott

    We are a fashion-lifestyle brand of big dreams, colorful confidence, and inspired design. Founded on Family, Fashion and Philanthropy, we believe that our employees and customers are the heart and soul of our brand, and that giving back is the truest form of success. Fashion meets innovation in the design of our two state-of-the-art facilities based in the heart of Austin, Texas, and overflows into the design of our growing retail environment across the country.

    Position Overview

    About Kendra Scott

    We are a fashion-lifestyle brand of big dreams, colorful confidence, and inspired design. Founded on Family, Fashion and Philanthropy, we believe that our employees and customers are the heart and soul of our brand, and that giving back is the truest form of success. Fashion meets innovation in the design of our two state-of-the-art facilities based in the heart of Austin, Texas, and overflows into the design of our growing retail environment across the country.

    Position Overview

    We have an exciting opportunity to support the rapid growth of our business at the Home Office in Austin, TX Reporting to our Sr Director of Paid & Owned Marketing, the Marketing Segmentation Manager will lead strategic planning using customer data and insights. The focus will be primarily on marketing (email/SMS and paid media) while working in close collaboration with e-commerce for unified omnichannel planning. This role is deeply cross-functional, requiring partnerships across marketing, e-commerce, and IT for success.

    Responsibilities:
    Data & Technology
    • Partner closely with analytics & personalization and data warehouse/data science teams to determine actionable opportunities for using customer data and insights in marketing.
    • Develop a solid understanding of systems and how data flows between them and is stored within them.
    • Drive deeper connectivity across the marketing technology ecosystem (with a particular focus on email/SMS, loyalty, e-commerce, and IT).
    • Assist in the evaluation and integration of new platforms & tools that will help drive the segmentation strategy and achieve business objectives.
    Strategic Planning
    • Own roadmap of marketing personalization/segmentation/targeting across channels, partnering with e-commerce on their roadmap to ensure cross-functional alignment.
    • Consult with the email/SMS team in developing additional journeys for new and existing customers, including triggered emails and loyalty communications.
    • Work with paid media team & agency to identify targeting opportunities based on first-party data and customer insights.
    • Lead strategy around the use of personas in marketing planning.
    • Identify KPIs for measuring the success of marketing segmentation.
    • Influence the promotional planning process by sharing insights on customer engagement with various promo and message types.
    • Understand the messaging calendar, marketing campaigns, and brand priorities to support priority customer segments.
    • Assist as needed for set up and execution of segmented messages via email and SMS.
    • Assist in developing a testing cadence to discover the best marketing practices to use within each customer segment, in partnership with channel owners and e-commerce.
    • Partner with e-commerce and marketing stakeholders to present findings on a weekly/monthly/ongoing cadence.
    Our Ideal Candidate Will Have:
    • Bachelor's degree or equivalent experience
    • 5+ years' experience for a high-growth company
    • A proven ability to execute with consistent delivery and reprioritize based on evolving business needs
    • Experience creating actionable insights from data for marketing programs.
    • Working knowledge of martech and experience partnering with IT/e-commerce teams to build integrated systems.
    • Proven experience designing and implementing marketing automation for email campaigns, social media, and content creation, delivering personalized messaging across multiple channels, and efficiently managing communication workloads at scale.
    • Previous experience with owned channels (email, SMS, and referral programs) preferred. '
    • Previous experience partnering with paid media teams preferred.
    • Previous B2C e-commerce experience preferred.
    • Retail experience preferred.
    • A strong ability to build cross-functional partnerships, work collaboratively, and react swiftly to changes.
    • A growth mindset: a desire to learn, grow and embrace new ideas
    • A shared appreciation for our 3 core values of Family, Fashion, and Philanthropy
    To grow within the role, we expect to see:
    • Build the overall personalization strategy, defining key segments and partnering with marketing channel owners to build journeys and personalized campaigns to support each priority segment.
    • Work with the Customer Analytics team to measure the impact and efficiency of each experiment, document and socialize findings, and develop future strategies based on findings.
    • Optimize programs that support the lifecycle marketing strategy for Kendra Scott's customers, including acquisition, engagement, and retention programs.
    • Serve as a cross-functional leader in Marketing conversations and recommend how and where segmentation fits into overall goals.
    • Stay on top of industry trends, best-in-class campaigns, and new technologies that will drive business forward.
    • Identify opportunities for process and communication improvements and drive changes forward.
    We are an equal opportunity employer and value diversity at our company.
  • Kendra Scott

    Marketing Segmentation Manager

    2 weeks ago

    Kendra Scott Austin, United States

    Marketing Segmentation Manager · MARKETING · Job Description · About Kendra Scott · We are a fashion-lifestyle brand of big dreams, colorful confidence, and inspired design. Founded on Family, Fashion and Philanthropy, we believe that our employees and customers are the heart ...

  • KENDRA SCOTT

    Marketing Segmentation Manager

    1 day ago

    KENDRA SCOTT AUSTIN, United States Full time

    About Kendra Scott · We are a fashion-lifestyle brand of big dreams, colorful confidence, and inspired design. Founded on Family, Fashion and Philanthropy, we believe that our employees and customers are the heart and soul of our brand, and that giving back is the truest form of ...

  • Insight Global

    Senior Product Marketing Manager Building AND Energy Segment

    3 weeks ago

    Insight Global Austin, United States

    You will partner with salespeople to build deep relationships with 10 top segment focus customers. You will contribute to develop and build management consensus for the global revenue growth strategy at focus customers, and leverage lessons learned to win in the mass market. This ...

  • CrowdStrike, Inc.

    Content Developer, Sales Enablement

    4 weeks ago

    CrowdStrike, Inc. N/A, United States

    About the Role: · The Sales Enablement Content Developer is responsible for working alongside key stakeholders to develop and deliver effective content for the sales organization. This role will consist of working with sales, marketing, product, and other business units to provid ...

  • Eclipse Solutions

    IT specialist for system integration, system administrator

    1 week ago

    Eclipse Solutions Sunset Valley, United States

    (Senior) IT System Engineer (m/f/d) · Full-time, Permanent · Cologne · Your Responsibilities:Design, implement, and maintain VMware NSX solutions for network virtualization and segmentation to ensure a secure and efficient infrastructure · Integrate and manage Azure Cloud Servic ...

  • Realtor

    Sr. Marketing Manager, Email Demand Generation

    2 weeks ago

    Realtor Austin, United States

    At , we have among the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real estate portals. Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone. · Building y ...

  • Texas Bankers Association

    Email Marketing Manager

    2 weeks ago

    Texas Bankers Association Austin, United States

    Who is the Texas Bankers Association? · The Texas Bankers Association (TBA) is the largest and oldest state banking organization in the country. Founded in 1885, TBA has grown and evolved over the years in fulfilling its mission to provide world class advocacy, education and prod ...

  • Sodexo

    Vice President, Business Development

    2 days ago

    Sodexo Austin, United States

    Unit Description: Your future is InReach · Join our mission to transform the convenience industry by putting people first and obsessing about extraordinary food and drinks. We just can't bear the thought of being boring. We like to have fun and be a bit quirky. We work in a buzzw ...

  • Austin Community College

    Content Creator

    2 weeks ago

    Austin Community College Austin, United States Part time

    Job Description: · 2. Responsible for developing hashtag strategies and creating variations to target the ACC Fashion Incubator Audience · 3. Customer Segmented Marketing Campaigns · 5. Digital marketing for strategic growth, SEO/SGE, algorithms by channel, analytics, and reporti ...

  • Downright

    Director of Revenue Management

    2 weeks ago

    Downright Austin, United States

    Description · We are hiring a Director of Revenue Strategy We are seeking candidates who have Marriott experience. · Participate in weekly Sales Strategy Meetings utilizing Concord and Brand Revenue Systems and Tools. Examples include One Yield, MRDW reports, MarRFP, Marsha, Mar ...

  • MongoDB

    Senior Sales Strategy

    2 weeks ago

    MongoDB Austin, United States

    About the job · Our Strategy and Planning team, an integral part of our Sales Operations division, is dedicated to accelerating the growth of our Sales organization. We serve as strategic partners to our Senior Sales Leaders, collaborating on various initiatives aimed at optimizi ...

  • CSL

    Vaccine Sales Specialist

    2 weeks ago

    CSL Austin, United States Full time

    The Opportunity · You will be a customer-facing Vaccine Sales Specialist promoting main brands to Pediatrics, Integrated Delivery Networks and Public Health accounts. This is a field-based remote position in the assigned territory. Reporting to the Regional Sales Manager, you wi ...

  • Paritas Recruitment

    Regional Product Manager

    2 weeks ago

    Paritas Recruitment Austin, United States

    Regional Product Manager - North America - Energy Sector Experience Essential · Location: Austin, Texas · Hybrid Working Model · Competitive market rate and bonus on offer · A long-standing Energy sector client is building a global suite of software products in the energy space. ...

  • Levitate Foundry

    Lifecycle Marketing Manager

    2 weeks ago

    Levitate Foundry Austin, United States

    Company Description · Levitate is the leading female-founded Shopify Plus Preferred Partner in North America, having assisted hundreds of tier 1 eCommerce brands to acquire, retain and increase customer LTV. · Levitate specializes in delivering exceptional results for omni-chan ...

  • AT&T Hotel and Conference Center

    Director of Catering Sales

    5 days ago

    AT&T Hotel and Conference Center Austin, United States

    Management Company - FLIK Hospitality · What makes FLIK click? Our people. The decisions, actions and attitudes of our associates earn the trust and loyalty of our clients every day. We know how to pick them and we know how to grow them. It starts with hiring people who share ou ...

  • Legendairy Milk

    Digital Marketing

    4 weeks ago

    Legendairy Milk Austin, United States

    Company Description · Legendairy Milk is a company based in Austin, TX, dedicated to providing products and services related to birth, breastfeeding, and child-raising. Our mission is to support new and expectant parents and their babies throughout this exciting time. · We are se ...

  • AMD

    Sr. Manager, Campaign Creative

    5 days ago

    AMD Austin, United States Full time

    · WHAT YOU DO AT AMD CHANGES EVERYTHING · We care deeply about transforming lives with AMD technology to enrich our industry, our communities, and the world. Our mission is to build great products that accelerate next-generation computing experiences – the building blocks for th ...

  • Resideo

    Territory Sales Manager

    5 days ago

    Resideo Austin, United States Full time

    The Outside Sales Representative is the face of Resideo to Contractors and Distributors in an assigned geographical territory. Be the front line seller who drives sales, identifying and generating opportunities for different kinds of customers. You will foster client satisfaction ...

  • Corning

    Development Engineer Co-Op

    2 weeks ago

    Corning Austin, United States

    Requisition Number: 63365 · Corning is vital to progress – in the industries we help shape and in the world we share. · We invent life-changing technologies using materials science. Our scientific and manufacturing expertise, boundless curiosity, and commitment to purposeful inve ...

  • Hanger Clinic

    Sales Strategy and Training Manager- Healthcare

    2 days ago

    Hanger Clinic Austin, United States Full time

    Why Us: · With a mantra of Empowering Human Potential, Hanger, Inc. is the world's premier provider of orthotic and prosthetic (O&P) services and products, offering the most advanced O&P solutions, clinically differentiated programs and unsurpassed customer service. Hanger's Pati ...