- Partner closely with analytics & personalization and data warehouse/data science teams to determine actionable opportunities for using customer data and insights in marketing.
- Develop a solid understanding of systems and how data flows between them and is stored within them.
- Drive deeper connectivity across the marketing technology ecosystem (with a particular focus on email/SMS, loyalty, e-commerce, and IT).
- Assist in the evaluation and integration of new platforms & tools that will help drive the segmentation strategy and achieve business objectives. Strategic Planning
- Own roadmap of marketing personalization/segmentation/targeting across channels, partnering with e-commerce on their roadmap to ensure cross-functional alignment.
- Consult with the email/SMS team in developing additional journeys for new and existing customers, including triggered emails and loyalty communications.
- Work with paid media team & agency to identify targeting opportunities based on first-party data and customer insights.
- Lead strategy around the use of personas in marketing planning.
- Identify KPIs for measuring the success of marketing segmentation.
- Influence the promotional planning process by sharing insights on customer engagement with various promo and message types.
- Understand the messaging calendar, marketing campaigns, and brand priorities to support priority customer segments.
- Assist as needed for set up and execution of segmented messages via email and SMS.
- Assist in developing a testing cadence to discover the best marketing practices to use within each customer segment, in partnership with channel owners and e-commerce.
- Partner with e-commerce and marketing stakeholders to present findings on a weekly/monthly/ongoing cadence. Our Ideal Candidate Will Have:
- Bachelor's degree or equivalent experience
- 5+ years' experience for a high-growth company
- A proven ability to execute with consistent delivery and reprioritize based on evolving business needs
- Experience creating actionable insights from data for marketing programs.
- Working knowledge of martech and experience partnering with IT/e-commerce teams to build integrated systems.
- Proven experience designing and implementing marketing automation for email campaigns, social media, and content creation, delivering personalized messaging across multiple channels, and efficiently managing communication workloads at scale.
- Previous experience with owned channels (email, SMS, and referral programs) preferred. '
- Previous experience partnering with paid media teams preferred.
- Previous B2C e-commerce experience preferred.
- Retail experience preferred.
- A strong ability to build cross-functional partnerships, work collaboratively, and react swiftly to changes.
- A growth mindset: a desire to learn, grow and embrace new ideas
- A shared appreciation for our 3 core values of Family, Fashion, and Philanthropy To grow within the role, we expect to see:
- Build the overall personalization strategy, defining key segments and partnering with marketing channel owners to build journeys and personalized campaigns to support each priority segment.
- Work with the Customer Analytics team to measure the impact and efficiency of each experiment, document and socialize findings, and develop future strategies based on findings.
- Optimize programs that support the lifecycle marketing strategy for Kendra Scott's customers, including acquisition, engagement, and retention programs.
- Serve as a cross-functional leader in Marketing conversations and recommend how and where segmentation fits into overall goals.
- Stay on top of industry trends, best-in-class campaigns, and new technologies that will drive business forward.
- Identify opportunities for process and communication improvements and drive changes forward.
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Marketing Segmentation Manager - Austin, United States - Kendra Scott
Description
Marketing Segmentation Manager
MARKETING
Job Description
About Kendra Scott
We are a fashion-lifestyle brand of big dreams, colorful confidence, and inspired design. Founded on Family, Fashion and Philanthropy, we believe that our employees and customers are the heart and soul of our brand, and that giving back is the truest form of success. Fashion meets innovation in the design of our two state-of-the-art facilities based in the heart of Austin, Texas, and overflows into the design of our growing retail environment across the country.
Position Overview
About Kendra Scott
We are a fashion-lifestyle brand of big dreams, colorful confidence, and inspired design. Founded on Family, Fashion and Philanthropy, we believe that our employees and customers are the heart and soul of our brand, and that giving back is the truest form of success. Fashion meets innovation in the design of our two state-of-the-art facilities based in the heart of Austin, Texas, and overflows into the design of our growing retail environment across the country.
Position Overview
We have an exciting opportunity to support the rapid growth of our business at the Home Office in Austin, TX Reporting to our Sr Director of Paid & Owned Marketing, the Marketing Segmentation Manager will lead strategic planning using customer data and insights. The focus will be primarily on marketing (email/SMS and paid media) while working in close collaboration with e-commerce for unified omnichannel planning. This role is deeply cross-functional, requiring partnerships across marketing, e-commerce, and IT for success.
Responsibilities:
Data & Technology
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