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Boynton Beach

    Director of Marketing - Boynton Beach, United States - Primary Recruiting Services

    Primary Recruiting Services
    Primary Recruiting Services Boynton Beach, United States

    3 weeks ago

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    Description

    Title:
    Marketing Director


    Location:
    Boynton Beach, FL


    Salary:
    $120,000 - $140,000 base + bonus

    Hours:
    Mon-Fri, 8am-5pm, In Office

    Benefits:
    Medical, Dental & Vision Insurance, 401k w/ 3% company match, 3 weeks PTO, Paid Holidays


    What You'll Be Doing:
    Manage and lead all marketing initiatives and oversee and train the marketing team to ensure the timely completion of marketing responsibilities

    Contribute market insights to the visioning, strategic planning and theming for each new community including the recommendation of product, lot sizes, specifications, sales centers and model homes

    Analyze and report on traffic and sales trends to determine any needed marketing changes to maximize sales and margin results

    Follow the BCTM process (Bringing Communities To Market) in regards to community visioning, market research, buyer profiles, product development, sales center/model development, collateral materials, advertising plan and grand opening

    Oversee the opening and closing of sales centers and model homes

    Involved in Competitive Market Analysis (CMAs) for new communities and land acquisitions

    Prepare fiscal marketing budget and track marketing spend

    Develop marketing and advertising plans for all new and existing communities

    Travel to community sites in the Port St. Lucie area (approx. 20% of time)

    Track and proof all digital, social, and print advertisements and sponsorships

    Oversee signage strategy including locations, layout and execution

    Oversees all production of sales brochure material

    Reviews model home merchandising, cabinetry layouts and space planning with interior design firm and corporate marketing, including Sales Center set up

    Oversee grand openings and special events for communities and promotions

    Responsible for accuracy of information for all divisional aspects of the company website

    Manage all divisional social media presence in conjunction with ad agency

    Report and track monthly sales, traffic, conversions, analytics and analyzes budget spends

    Stays current on industry trends by attending seminars, reading industry periodicals, talking with consultants and staying involved with industry associations and events

    What We're Looking For:
    Bachelors' degree, preferably in Marketing or related field, Masters or MBA a plus

    8+ years of traditional and digital marketing experience including social media

    Homebuilding, real estate or land development

    Extensive experience in all aspects of developing and maintaining marketing communication and strategies to meet organizational objectives

    Strong understanding of different consumer groups and the respective market dynamics that influence their buying decisions

    Proven track record of deploying successful strategies yielding growth in traffic and sales

    Deep understanding of social media technologies and effective strategies

    Strong knowledge of social media dashboards and google analytics, backend content/keywords

    Ability to assess and analyze advertising metric data (social and website) and make recommendations/execute against them

    Ability to multi-task, recognize deadlines and prioritize workload in a fast-paced environment

    Willing and able to travel to Port St. Lucie to visits sites/communities (approx. 20% of time)

    Ability to manage and hold accountable marketing team to meet deadlines and maintain standards. Must be an organized and motivated self-starter with strong interpersonal and communication skills who thrives on working in a fast-paced team environment

    #J-18808-Ljbffr
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